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New R1 Breakfast Show Imaging Bidding
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You're all going to love the fourth section of the brief.
http://downloads.bbc.co.uk/commissioning/site/R1_Breakfast_Imaging_Pitch.pdf
Personally I think it's a way forward and will be interesting to hear the end result. -
So basically it will sound as boring and as same as the rest of the station?
Mark my words...watch the ratings drop faster than a Lead Balloon!
Incidentally if the first quarter ratings are any better than Mr Moyles than I will eat my hat and realise that the life of Sung Jingles on Radio One is over! :-(( -
The JAM jingle days of R1 are a sadly certainly a thing of the past but listening back to R1 demo's and packages from the Music 4 / Vibe era around the turn of the century (it's weird to say that !) well those packages sounded just right for R1, a sung identity across the station but progressed away from the cliché of past R1 jingles ... As for this new brief they've not left the producer very long to get the work done !!! it looks very much then like a theme of some kind, I'm not familar with Grimshaw & his presentation style but I'd imagine the style of the bid winners work would match that, and my own thoughts on the impending changes for R1 brekkie linger on the incoming jock having the same kind of problems Mark & Lard did previously when trying to win over the R1 mainstream brekkie audience ... I'm not a fan of Moyles for the kind of show / persona he presents but he's got to be a tough act to follow ??? this imaging pitch will be crucial in forming a 'brand' for the show, we'll have to see what comes of it !!!
On a parallel topic personally disliking Mr Evans style more, something keeps tugging at my ankles bringing visions of Moyles @ breakfast on R2 in times to come ... Evans, Ball & Cox have all found R2 gigs in one form or another, and Mayo too ... -
They're looking for the sound of the future. I wonder what that will be?
Not sung jingles... clearly! -
In 1970, on my university station, we did lots of voice-overs on instrumental tracks as we could not afford SUNG jingles....
Now BBC Radio 1 makes it a RULE you cannot even submit SUNG jingles!
But switch on your television and see how many 60s and 70s VOCAL songs are being used on commercials, or promos, often aimed at under 35s..
Answer? Quite a few!
Radio 1 is too trendy for its own good.... -
"But switch on your television and see how many 60s and 70s VOCAL songs are being used on commercials, or promos, often aimed at under 35s.. "
You do actually have a good point there Len, although perhaps the REAL reason such songs are "recognised" by that age group is because they've heard them on "chick flicks"!
... but it doesn't stop the actual music choices in those adverts being items that certainly stand the "test of time" far better than probably 99% of "today's music" ever will.
And now back to...whatever the thread was about in the first place... -
So to all those with a Casio or Bontempi keyboard, and piano Grade 1, get cracking - this could be your lucky break......
The new show doesn't know the sound they want, they're just desperate to be the complete opposite from Moyles' imaging.
Not sure what real instrumentation they are after either - big band or any brass is out (too much like Moyles) and guitars, drums and bass will end up sounding like 90s Brit-pop - probably not cool now.
Also surprised they want so little of it...... they haven't even asked for the 'theme' to be editable into short stings or loops so not sure how useable it will be.
Anyway I won't be listening so this is all rather academic really.
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Good one Bigdave...
I`m sure someone will correct me if I`m wrong but I reckon that clip is:
PAMS sonovox "music"
Arnold`s bark (just in case you didn`t know, Arnold was Tony Blackburn`s dog. which he used to take into the Radio 1 studio when he was on-air)
Sounds like "beep beep"
Tanner music
JAM sing of "One"... -
Chris Moyles last Breakfast Show on September 14th should be worth Listening/Recording!
I'm sure the Guy's at Music4 will do something special too! :-)
Reading between the line's the BBC Trust are saying Moyle's is to old to present on the Network and it's not aiming enough at the younger generation!!
When the last ratings of the year come out can someone bump this thread and let us know how much the ratings drop in the last quarter of the year! -
I think that mjb1124 is probably right when he says that sung jingles are gone forever on Radio 1 and I guess bosses think that sung jingles don't fit with the Radio 1 that the BBC wants in 2012.
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I'm sure its a phase. Sung jingles will be back - just not sure when. Not my words, but those of Jonathan Wolfert. Made a few documentaries on jingles when I worked for Radio Netherlands. http://criticaldistance.blogspot.nl/2012/08/summer-jingle-comparisons-in-uk.html . Really enjoyed comparing the Radio 1 approach with the Earshot Creative Review podcast that Steve Martin put together last month with Radio 2.
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jonathanmarks said:
I'm sure its a phase. Sung jingles will be back
Yes: I share your optimism, and thanks for the link to your blog post. A couple of points: "JAMS" needs correcting to "JAM" and the two programmes you mention for 1983 and 1994 seem both to link to the 1993 recording. It's all v informative. Thanks for sharing it.
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here's a link to the 1983 programme
http://jonathanmarks.libsyn.com/webpage/media_network_first_jingles_special_1983 -
The death of the sung jingle on Radio 1 Breakfast has even made it on to BBC News Online!
http://www.bbc.co.uk/news/entertainment-arts-19255742 -
and it's even trending on the most read stories list on bbc.co.uk
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Like many other 'regulars' on here I'm delighted this very strange decision by Radio 1 has been made, simply because the person/team making it will now be under intense observation from the press and public.
It's great that people have responded this way as clearly many realise that (regardless of the company that make them) sung jingles are to radio what colour is to television.
The brief suggests this new breakfast show swill sound VERY MONOCHROME.
Just as important as the jingles though is the presentation! Are we to have (yet another kiddy) 'breakfast crew', with a yappy woman, a male side-kick (Robin) for the main dj, and lots of 'oohing and ahhing' from the others?
Radio 1 .... PLLEASE leave that to Heart and Capital.. let's have a one to one breakafast show with a COMMUNICATOR, not a ringmaster. And yes, do EXPERIMENT with no sung jingles, they WILL be back sooner or later... but will the producers still have a job at the Beeb by then? -
Len there are sung Jingles packages out there that would suit a " today music format with an edge" which I guess the new Radio 1 breakfast show will be all about ....... Sweepers are a bit hospital radio ( sorry) .. this is a uk wide station .. IT SHOULD SOUND BIG.. and a great sung jingle can do this ..
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Another revealing take from The Guardian, http://t.co/XsguOb1z The last paragraph is a great comparison. Reminds me of The Monkees refusing to record the song "Sugar Sugar".
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LenGroat said:
... and now at 8.30 this morning BBC Radio 4 'Today' show went from a topic on Julian Assange to Tony Blackburn talking about the merits of sung radio jingles!
And if you missed it you can hear it here
http://news.bbc.co.uk/today/hi/today/newsid_9744000/9744918.stm
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Thanks for the link Nicky, absolutely fascinating and well said Tony Blackburn, I agree with everything “our leader” said about sung-jingles and these quotes from Tony highlights it all for me…
“I really think they`re making a slight mistake here….I think the singing jingles are just fantastic, they just give that fresh sound, you get a message across, it`s called branding…I love them…it`s the reason why I jumped ship from Radio Caroline to Radio London, I thought the jingles were absolute gems… The Americans are genius at doing them”
Tony also mentioned Radio 2…
"Radio 2 has just had a brand new package done and they`re fabulous and they were done in this country"
BTW if there are any Jinglemadders who can`t hear this audio (in other countries etc...) let me know here and I`ll put the audio on Soundcloud to download.
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Radio Today has done just that; http://soundcloud.com/radiotoday/bbc-radio-4-talking-about
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Sadly the 'theme' sounds like a tv news theme from News 24 or Al Jazeera (good but still a news theme) ~ the uninspiring female voice over sounds like it might be his sister.
More importantly he has a rather too ordinary voice for breakfast radio + poor diction: 'noo' rather than 'new' etc etc... but I guess the 'yoofs' will like it? -
What an awful show...well I listened to the first 10 minutes and the last 10 minutes :-))
To anyone who know's...when are the first audience figure's released for this "Hot, Trendy New Breakfash Show" ? (no that wasn't a Typo!)
I predict the rating's falling faster than a Whore's Knickers! :-))
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I dont know if the BBC still run Radio Grafton in the training department .. but that show should be given to all would be BBC broadcasters , with a note ..."NEVER present a show as bad on air at the BBC" .. and to have about five of the station presenters pulling the show to bits at 9.50am .. He said the management didnt rate the show ...............Did he play many station jingles
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Pete, I had to have a listen on iPlayer after your summary and yes the show is truly dreadful in my opinion too. Suddenly the station sounds smaller and less professional. Grimshaw sounds dull, dreary and annoyingly camp in a way that Scott Mills and Kevin Greening were not.
The theme gave me the impression that something important and significant should be happening but nothing ever did. The schoolgirl voiced double-tracked liners are straight from BBC Radio Bedroom.
The BBC has given the commercial networks a free ride with this own goal. -
Its wrong in all areas .. rather than the advert for a bid for none singing jingles .. it should have been a bid from a production company to provide a Flag ship Young breakfast format for Radio 1 .. to include an image package .. and there are many production houses with their own tested ideas and producers who would give it 100% on day one ........... and if it goes wrong on day one The BBC trust lean on the production company
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Having got round to listening to 25 Mins of the New breakfast show last week ,
I am sorry can’t say I agree with Robin’s “Personally I think it's a way forward “
To me this was the most depressing Radio Show I have heard in year’s
Grim by Name grim by nature
The Jingles if you want to call them that are more suited to a serious New Presentation and the whole premise of now with more music is more suited for a late night programming , It’s the morning and people want a “Fun” radio experience and good Sung Jingles should be part of this experience
I Feel like I have just wasted 25 minutes of my life
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Above Should read "News Presentation"
not New presentation -
Chalks said:
Does anyone really care ?
To quote Chalks, it would seem not. The company* who made this has (belatedly) added a video of the session to You Tube, and so far just 65 hits in a day..
It does sound like a News theme ( or a David Attenborough wildlife show?) and so
WHY did the BBC (once again) waste licence payer's money when it was not necessary?
There are 1000s of Library tracks that sound just like this.
* The company?
............ Wise Buddah
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Good to see my prediction from over 3 months ago was correct....\:D/
So it looks like Radio Two has gained most of the Moyles Listeners?
Excellent News!
Who will be the "next" Saviour of Radio One? -
"Good to see my prediction from over 3 months ago was correct.."
Yes, but a sad day today.... as Ofcom say Magic can CUT local breakfast and news - that's 'goodbye' to 7 local breakfast!!
'ILR' is self-destructing any vestige of the qualities that gave it 25% to 50% reach locally..
The RELEVANCE? Radio 1 and 2 only do so well because of endless (public ) funding, and ILR is NO competitor with its mainly 'under 29 year old ' focus, endless (bribing) competitions, and mainly um-memorable, poorly sung jingles...
Happy Weekend ! -
petewilson said:
Chris Moyles last Breakfast Show on September 14th should be worth Listening/Recording!
When the last ratings of the year come out can someone bump this thread and let us know how much the ratings drop in the last quarter of the year!
See Grimeshaw has lost another million......
So I wonder if someone's head will roll now and is it due to the lack of Jingles or just the poofy presenter :-?
Time to bring back Mr Moyles! :-D -
That "statement" reads like it had come straight off the BBC PR office / press handout Michael. :-(
Regardless of the semantics, the non-jingle-related aspects of the Grimshaw programme situation can be found being debated here...
http://forums.digitalspy.co.uk/showthread.php?s=bb7e1bbe25d59ea1547d937ec05b1b0f&t=1827102
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In this Discussion
- amigo August 2012
- Antz September 2012
- Barras August 2012
- Bigdave August 2012
- bossjock August 2012
- Chalks September 2012
- IainJohnston May 16
- jonathanmarks August 2012
- jonno August 2012
- LenGroat February 1
- martinlester October 2012
- mb May 16
- MikeRussell August 2012
- mjb1124 August 2012
- muffy May 17
- NickyS August 2012
- petewilson May 17
- ratnob August 2012
- Rik Scott August 2012
- Rillington August 2012
- RobinBlamires August 2012
- roymartin August 2012
- simon_t123 August 2012
- Spoons August 2012
- tyty21 October 2012
- wixy1360 August 2012