Africa Radio, a station of the French Tendance Ouest group, has revealed a completely new sound produced by PURE Jingles.
“Since the acquisition of Africa Radio in July 2023, we have considered the music, format, and, of course, the branding,” says Jean-Baptiste Bancaud, deputy director.
“It is in this quest for a unique sonic identity that PURE Jingles intervened, understanding the essence of the mission that drove us: to create a rhythmic and dynamic branding while respecting and celebrating the musical diversity of Africa.”
Charles Douchy, station coordinator and programmer: “Every element of the sonic branding has been meticulously crafted, blending contemporary sounds with authentic nuances, thus creating a perfect symbiosis between tradition and modernity.
“This new branding represents a true fusion that now mirrors the very essence of Africa Radio.”