Austria’s kronehit started the year with a brand-new custom jingle package from ReelWorld.
The custom package features 16 bespoke themes including news and utility elements.
ReelWorld says new solo vocalists, cutting edge sound design, and the latest musical trends are combined in the creative to deliver a memorable sonic identity that sets kronehit apart in the Austrian media landscape.
kronehit Project Manager, Thomas Wollert: “We wanted a new custom sound that reflected the current music styles and the kronehit brand.
“Collaborative creativity, quick communication and detailed implementation throughout the project gave us exactly what we wanted – and more! Working with ReelWorld is always a joy.”
Dani Linzer, Program Director at kronehit, said: “In 2024, a strong sonic identity is more important than ever before.
“The team at ReelWorld took our brief and brought to life the kronehit brand in a new, exciting and distinctive way. Our audience engages with the station across multiple platforms and the new sound cuts through on them all!”
ReelWorld Managing Director Anthony Gay said: “Working on the new kronehit sound was a highlight of the last 12 months. Incorporating new vocalists into the project has resulted in a fresh and diverse set of jingles and audio branding tools. Assisting Dani, Thomas, and the team in achieving their branding goals has been a great privilege.
“This package marks the beginning of our initiatives for 2024, and there are many more exciting developments ahead.”
This month ReelWorld also confirmed Adam Uytman as their new Client Relations and Business Development Director for Europe. Uytman is currently the Creator Network Business Development Director International at Acast.
His previous roles include Managing Director and Content Director of the UK audio production company Listen as well as pivotal roles at the BBC most notably Content Editor across all of the BBC’s national music networks (BBC Radio 1, BBC Radio 2, 6Music, 1Xtra and the Asian Network) and Executive Content Producer overseeing award winning shows like Steve Wright in Afternoon.