Sweden’s AC radio station Mix Megapol, positioned as Den Perfekta Mixen (The Perfect Mix), recently upgraded its package with custom jingles.
The national Bauer station plays a variety format with music from the 80s up to today.
“For Mix Megapol, it’s important that our imaging fits all the various music styles and enhances the mainstream sound. That’s has a positive, warm & modern vibe, yet not too edgy. We’ve wanted the positive sound from a jingle choir”, says Thomas Hansen, Bauer Media Audio Sweden’s production manager.
“PURE Jingles managed to get that for us. Our jingles sound warm and natural, and match the rest of our imaging perfectly. This latest package of custom jingles sounds wonderful. We’ve had quite specific ideas of how to refresh & incorporate our audio logo, which is one of the longest ever! The producers at PURE really came through.”
The jingles for Mix Megapol can be found in the PURE Jingles showcase.