Virgin Radio has teamed up with Wisebuddah to launch a brand-new station sound package.
At the heart of the package is a brand new unified sonic identity which will be the branding focal point for all 12 stations across the Virgin Radio network.
The IDs are made up of 6 bespoke music themes with genres ranging from Pop to Hip Hop; and all featuring a range of vocalists never heard on a Canadian package before.
Bell Media’s, Director of Radio Content, Sarah Cummings, said: “Wisebuddah worked with our teams to create sonic identifiers that extend beyond commonly-used traditional sounds.
The result is a refreshed audio identity that embodies the Virgin Radio brand attributes with a healthy dose of cutting edge and sophisticated energy!”
Wisebuddah’s Managing Director, Phil Tozer, said: “It is great to be extending our partnership with Virgin Radio; and to craft a bespoke new sound which will be heard by over 5 million people every single day. Creating something that will resonate with listeners from Vancouver to Toronto is no easy feat; and so to work on a package that brings together the entire sound of a nation was a fun challenge for the team!”