BBC Newsbeat has a new sound produced by Wisebuddah in collaboration with the BBC Popular Music Station Sound team.
The new identity incorporates a new two note “Newsbeat” sonic logo and it can be heard across BBC Radio 1, BBC Radio 1Xtra and BBC Asian Network.
The new sound has been created to unify Newsbeat and the network with a specific focus on maintaining energy and pace throughout.
Wisebuddah’s Managing Director Phil Tozer told JingleMad: “Newsbeat is one of the world’s most iconic radio news programs. It feels particularly special to play a small part in radio history by producing a sound that matches the core values of the network.
“The music is rich, contemporary and designed to cover all styles of news story, whilst retaining the energy and gravitas of such a key part of the output.”
Matt Fisher, Lead Station Sound Producer at Radio 1, 1Xtra & Asian Network added: “The new package brings with it a change in format and a step into new sonic territory. It allows show teams on all 3 stations to transition effortlessly into and out of our news output like never before.”
Wisebuddah has also recently completed new full station rebrands for Nova (Australia), Virgin Radio Canada, ERF Jess (Germany) and Radio VLR (Denmark).
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