TM Studios creates new sonic branding package for BOOST
TM Studios has been working with the new Rhythmic Christian format BOOST Radio on a new suite of IDs and jingles.
The cuts are already on air, on Boost St Louis, Chicago, Twin Cities, Pittsburgh, Fayetteville NC, & Portland.
Mike Couchman, Program Director of Boost Radio commented: “TM Studios straight up killed the assignment! This package will gorilla-glue the BOOST brand to our listeners' brains. I bet they’ll start anticipating our jingles just like they crave our hottest songs!
“What TM created has Thump. Melody. Forward Momentum. The final product exceeded our expectations in all the right ways.”
Dave Bethell, Co-Owner of TM Studios added: “The brief was simple. Create memorable, hooky and catchy imaging that helps the station stand out, in a unique way.
“Utilising talent in Dallas, LA, and in the cities Boost broadcasts to, we created a package of IDs that are a hybrid – part jingle, part sweeper, featuring vocalists, rappers, and Boosts’ station voices.
“The team at Boost had a very clear vision, and it aligned perfectly with ours, it was a pleasure to work with Mike and the team.”