kronehit in Austria has expanded its digital footprint with the launch of Super 80s, one of their four new stations now available nationwide on DAB+.
Its audio branding was created by PURE Jingles.
Super 80s caters to listeners aged 35-54 with a music mix focusing on pop, rhythmic pop, and some rock from the iconic decade. Core songs include classics like a-ha’s “Take on Me,” David Bowie’s “Modern Love,” Michael Jackson’s “Thriller,” and Van Halen’s “Jump.”
To match the station’s lively and nostalgic vibe, a custom jingle package was created.
Dani Linzer, program director for kronehit’s DAB+ stations, comments: “We aimed to create a station that resonates with fans of 80s music but also feels fresh and current.
“The collaboration with PURE Jingles has resulted in a sound that perfectly balances nostalgia and modernity, ensuring Super 80s stands out in today’s digital radio landscape. There are 28 new stations launching this year, bringing the total to 58 DAB+ programs soon available in Austria.”
Thomas Giger, branding consultant at PURE Jingles, explains: “In close collaboration with Thomas Wollert and Alexander Gruber from the client’s team, we aimed for a modern feel by creating lively, ‘bouncy’ compositions.
“And instead of ‘big choir’ vocals, it was chosen to have powerful, solo-based sings with crunchy voice processing on them. The result makes the station sound like one of today.”
The package includes 10 Jingles, 1 Top of Hour and News, Weather & Traffic Beds. Have a listen here.