BRANDY rebrands WILLY with bold guitars

New national music channel WILLY, named after famous Belgian rocker Willy Willy who passed away last year, has a new sound from BRANDY.

The essence for the production, news and weather beds were sturdy basses, bold guitars and banging drums.

With WILLY ROCKS, BRANDY launches its second rock-oriented jingle package in recent times. Previously, Brandy produced the imaging for P13 from the Norwegian public broadcaster NRK including Top of Hour and service beds.

“It’s always nice as musicians, producers and radio freaks to leave the well-trodden paths and to get the opportunity to think out of the box. It was delightful to present a sound together with the WILLY’s that stands solid as a rock. In short: it rocks!” says Tom Van der Biest, creative director at Brandy.

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