Belgian’s Radio 2 gets fresh jingles in renewed partnership with Brandy

A new jingle package has been created by Brandy for Belgian station Radio 2.

Radio 2 has returned to the company for its new idents with the aim of highlighting being part of the public broadcaster VRT.

The station has a new slogan and the new jingles include show starts, flow jingles, beds and a series of service elements along with the VRT logo.

Bart De Raes, Imaging Director Radio 2: “It’s a big change. Thankfully, the whole team is very enthusiastic about the new station sound.

“It’s fresh and innovative while still being familiar to the listener. The most heard reaction from the Radio 2 presenters and producers is that the jingles give their programmes a fresh, cool sound. This adds a new dimension to Radio 2.”

Diederik Decraene, Managing Director at Brandy adds: “It is an honour for our consultants and producers to fulfil such an important assignment.

“We know the station very well and are happy to pick up the Radio 2 thread again and support Bart and the imaging team. The result is a contemporary jingle package that fits the ear very well yet is sufficiently distinctive compared to commercial broadcasters. After all, Radio 2 was explicit about this.”

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