Australia’s Nova turns up the feelgood with Wisebuddah
Australia’s Nova network has partnered with London jingle company Wisebuddah to launch a brand-new station sound.
Airing to over 3.6 million listeners across five stations (Sydney, Melbourne, Brisbane, Perth and Adelaide), Nova’s new package sees Wisebuddah create a new sonic logo for the network, alongside ten main IDs and Information Elements.
The IDs are tailored and re-imagined pieces from various Wisebuddah packages from around world radio, all crafted to give a unique sound to the Nova network.
The new sound will air alongside imager CHR, Wisebuddah’s sister company which has just announced a huge rebrand.
Wisebuddah’s Managing Director, Phil Tozer, said: “Producing this new sound is a real honour for us. Nova is one of the most recognised radio brands in the world and so to partner with Dan and the rest of the Nova team has been a privilege. We evolved our sound to produce a package which fits alongside a bright, feelgood playlist and we’re proud to now be heard by millions of listeners around Australia.”
Nova’s Group Imaging Director, Dan Pearson, added: “We needed a new sound which set us apart from the competition whilst also sounding big, bold and completely unique.
Wisebuddah gave us exactly that. The music and vocal production is industry leading and it’s been a really creative journey from the briefing right through to delivery. Wisebuddah makes Nova sound feelgood! ”
Head to wisebuddah.com to hear the full Nova package (or hit play below) along with Wisebuddah’s latest work for Radio 538 (The Netherlands), Hitradio Ö3 (Austria), Sky Radio (The Netherlands) and BBC Radio 2 (UK).