NRJ has launched a brand extension playing 90s and 00s hits in French-speaking Belgium with jingles by PURE.
Nicolas Fadeur, program director & brand manager for both radios, sees NRJ+ as the ideal channel for the Game Boy generation.
“We try to select songs that make you want to dance, that put you in a good mood or that bring back memories. Throughout the day, listeners will be accompanied by NRJ’s personalities.
“They’re all between 25 and 35, so a part of our audience.
“NRJ+ was looking for jingles that would fit their upbeat character as well as their vibrant playlist. We’ve made a selection from the collection of NRJ jingle packages from PURE. Their team has customised those cuts for NRJ+ perfectly.
“Jingles are an essential part of our programming & branding strategy. We wanted the best of the best, and we needed it fast because of the approaching launch date. PURE Jingles once again met our expectations. A huge thank you!”