A new series of jingles, produced by Brussels-based BRANDY, is on air at WNIC in Detroit.
This is the third time that morning host Jay Towers has called on the Belgian branding agency.
Tracks from the Kick Up series were used as the basis of the new package and then were tailored for one of the leading morning shows in the States.
The tracks are edited and crafted to sound as if they have been custom-made. “The special thing about Brandy is the unique sound they create,” says Jay Towers of WNIC. “Brandy always finds ways to give our show a memorable sound to enhance our brand. And it just can’t be duplicated.”
Tom Van der Biest, Creative Director at Brandy: “It’s a pleasure to work with Jay. He knows exactly what he wants. And a strong end result almost always starts with a strong briefing.”
Jay Towers: “Consistency is everything for us. With our show, with our features. And when you use jingles, you want them to be an extension of your brand. They should never sound out of place. They have to be part of the fabric of your show. And our listeners come up and sing our Brandy jingles to us. So Brandy, Detroit loves you!”