New audio branding has been introduced to listeners at Radio 10 in the Netherlands over the last few weeks.
Starting last month with a new set of themes to mark the station’s special 80s Top 1500 month, this was a pre-cursor to a larger Wisebuddah station sound revamp for the Talpa-owned station.
The wider package features 8 brand-new IDs alongside new TOTH and BOTH sequence themes, taking their musical style and feeling all the way from the 70s/80s through to contemporary mainstream pop, to fit with Radio 10’s broad, era-spanning playlist.
Phil Tozer, Managing Director, Wisebuddah: "As Radio 10 has gone from strength-to-strength over the last 6 years, so too has the on-air identity, and I think the 2023 package is our best yet. With strong themes, vibrant vocals and a modern feeling mix, it’s a package that highlights the versatility of our team; multiple genres have been brought together to create a clear, strong, uniform identity for the station. It was also great to be back at the esteemed Wisseloord studios recording the vocals together in person!”
Sjoerd Konijn, Imaging Producer, Talpa: “Our collaboration with the Wisebuddah team strikes again, always a great pleasure to work together. The new jingle package perfectly shows what Radio 10 stands for: The Greatest Hits of All Time. A wonderful next step in our audio branding.”
Head to wisebuddah.com to hear the full Radio 10 package, along with recently completed new Wisebuddah sounds for BBC Newsbeat (United Kingdom), Europe 2 (France), Hitradio Ö3 (Austria) and Skala FM (Denmark).