ReelWorld updates station sound of RTÉ 2fm

Ireland’s 2FM is celebrating its 40th anniversary with a new on-air branding package from ReelWorld.

The new package includes a new sonic logo, core imaging and custom themes for each of the daytime shows.

Alan Swan is the station’s Head of Music: “This year has seen us celebrate our fortieth birthday with loads of great memories from the last 4 decades whilst looking to the future with a new daytime lineup. Alongside our new shows, the new imaging and show themes from ReelWorld pull the whole sound together. 2FM sounds better than ever!”

Shane Freeman leads the station’s imaging and production: “We set ambitious goals with our new sound and the team at ReelWorld have certainly met them. With a new standout sonic logo, memorable show openers and high impact imaging, our wide reaching new package has elevated our station sound to a new high”.

ReelWorld has worked with the team at RTE 2FM since 2014.

Paul Fernley is ReelWorld’s European Sales Manager: “It’s a real honour to be given the opportunity to continue developing the sound of 2FM for a sixth year. This new package is on another level – it’s great to hear it on-air!”

Recent ReelWorld projects can be heard on Norway’s NRK MP3, BBC Radio 1 in the UK and Virgin Radio Switzerland.

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