ROCK FM in Germany has a new package from PURE Jingles.
Using a three note logo, the station has been created via PURE’s JingleBox tracks.
Mike Doetzkies, Program Director of ROCK FM says: “Our previous jingle package was successful for a long time, but it had a strong focus on ‘Classic Rock’.
“We chose the more modern sound of a ‘PURE JingleBox’ customised resing package to always sound fresher than our music mix, which mainly consists of rock songs from the 80s and 90s.
“The collaboration between Thomas Giger and Melvin Sleeking from PURE Jingles, and Bernie Epple from our own producers’ pool, proved to be the perfect key. The team in Hilversum, Netherlands, and Bernie just harmonized well. Quick, clear communication, immediate feedback, and rapid implementation – we really enjoyed it,” Mike Doetzkies adds.
The jingle package will be gradually introduced into the program and slowly replace the previous elements.
ROCK FM deliberately avoids a ‘big kickoff’ to acclimate regular listeners to the new sound. The idea: evolution, not revolution.
Thomas Giger, Branding Consultant at PURE Jingles, shares his insights: “These station IDs are designed to enhance the listening experience for both loyal and new ROCK FM listeners.
“The audio branding also helps create a distinctive image and a strong brand, particularly through the recognition of the sung logo melody. We’re excited to expand our collaboration with the station’s owner, Audiotainment Südwest in Southwest Germany, for whom we also create jingles for Hot AC brand RPR1. Let’s rock!”