Planet Radio rebranded by Wisebuddah
Germany’s planet radio has continued its longstanding relationship with Wisebuddah by commissioning the London-based music company to once again re-imagine their station sound.
With inspiration drawn from today’s hottest artists, from Dua Lipa to 24kGoldn, the package contains 10 bespoke core station IDs, along with re-imagined Top of Hour elements for the station’s Music Teasing segment and Travel.
Listeners can also look forward to additional Wisebuddah sounds landing on planet radio later in 2021, as further elements are rolled out in the summer months.
Mick von Oppen, Head of Production, planet radio, said: “We’re very happy with the amazing job the whole Wisebuddah crew have done for us. The package is again one step beyond, and it makes the smiles never leave our faces. It’s easy to use, versatile, detailed, super modern, and everything ends with a perfect and shiny exclamation mark!”.
Wisebuddah’s Managing Director, Phil Tozer, said: “This is a big new sound for planet radio: powerful tracks that hit hard with a mix of different vocal sounds pushed to the max, before all being tied together with that punchy planet radio sonic.
“Mick asks us to push the boundaries on every package – channelling the newest artists, evolving the core identity at the heart of planet radio’s sound, and taking contemporary to the next level… so that’s what we did! We’re proud of the results and we love working with the planet radio team.”
Check out the Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands), SWR1 (Germany) and Fun Radio (France) at wisebuddah.com.