One FM – the commercial hit music station in French-speaking Switzerland – has returned to BRANDY to design its sonic branding.
Brandy has delivered a package of customised jingles, a tailor-made Top of the Hour and functional beds.
The Brandy producers built on existing tracks to provide the station with a contemporary, energetic imaging that is also positive and musical.
“You can’t really call this a resing anymore,” says Tom Van der Biest, Brandy’s Creative Director. “The jingles have been entirely reworked and given their own One FM twist – we can hardly even remember the original jingles.”
The One FM DJs are over the moon. Hervé, the station’s L’Happy Hour presenter: “The new jingles add freshness to our programmes and provide great dynamics while keeping a wonderful flow between our tracks.”
The Top of the Hour – the station’s key jingle – is fully custom-made. “Thanks to its musicality, the build-up in energy, and the powerful vocals, this jingle relaunches the music after the news sublimely,” adds Hervé.
Brandy produced beds for news, weather and traffic too. Morning DJ Stéphane: “Thanks to their colourful punch and dynamics, the functional beds augment One FM’s flow between breaks and tracks. In particular, I find the beds for the traffic and weather spot-on!”
Listen to the aircheck via Soundcloud.