KISS has unveiled a brand-new sound created by PURE Jingles, designed to bring the Bauer Media Audio UK brand into its next digital era.
The refreshed audio identity has been built for a ‘digital-first’ world, ensuring KISS stands out across every platform — from live radio and streaming to social media and video content.
The package includes 17 custom-made jingles and a bespoke news imaging suite, combining energy, clarity and flexibility to reflect the biggest dance and R&B hits that define the station.
Bauer Media Audio UK’s Group Operations Director, Chris Ward, said: “KISS is the home of the biggest dance and R&B, and we needed a sound that matches that energy – something bold, fresh, and instantly recognisable across everything we do. Whether it’s on air, online, or on socials, this new sonic identity makes sure KISS cuts through.
“PURE has nailed it. This isn’t just a set of jingles – it’s a sonic identity that gives KISS a sound we can own, wherever and however people hear us. And the best part? It’s built to evolve.”
PURE Branding Consultant Matthieu Schotvanger added: “We believe that such a 360-degree approach helps the medium of radio remain relevant for years to come. There’s great opportunity for radio when we think beyond radio, and find our audience wherever they are – with the right message, at the right time.”
The new PURE Jingles sound is now live on KISS and will roll out soon across KISS XTRA and KISSTORY.
More information about PURE Jingles is available at purejingles.com