La 1ère, the Overseas radio network from France Télévisions, has launched a refreshed schedule alongside a brand-new audio identity.
It marks the first major jingle update for the network in eight years and has been developed in collaboration with UK-based creative agency Wisebuddah to modernise the sound while preserving each territory’s distinctive musical heritage.
The new imaging package is built around a flexible seven-note melody, designed to be instantly recognisable while adaptable to local styles. It combines electronic textures with regional instruments and rhythms, and features multiple vocalists to capture the diversity of the nine overseas stations.
The production team says the project brought both artistic and logistical challenges, uniting the varied sound worlds of territories spread across the globe. “Creating the new audio branding for the public radio stations across the French overseas territories was a true challenge – artistically, bringing together their rich and diverse musical cultures, and logistically, coordinating all nine territories,” a spokesperson said.
They added: “The result is original, unique, and has naturally found its place on our stations. A high-quality project that has delighted both our teams and listeners.”
La 1ère operates across the French overseas departments and territories including Guadeloupe, Martinique, Réunion, Mayotte, French Guiana, New Caledonia, French Polynesia, Saint Pierre and Miquelon, and Wallis and Futuna.