Lancashire’s Central Radio North West has teamed up with TM Studios for a new audio identity launching on 5 January 2025.
The bespoke “Live in Portland” package introduces a distinctive five-note logo and modern vocal arrangements to complement the station’s Adult CHR playlist. Station Director Nathan Hill said the new sound “offers a fresh, modern feel that truly reflects our audience’s tastes.”
Now broadcasting across multiple multiplexes from Blackpool to East Lancashire, Central Radio North West reaches around one million adults. The updated jingles follow a listener survey, with Nathan confirming many of the ideas gathered are being introduced throughout 2025.
Chris Stevens from TM Studios added that the team was delighted to continue its work with the station, saying they believe “listeners across the North West will love them.”
More information and demo samples are available at central.radio/jingles-2025.
