Bauer Media’s Magic Radio has launched a refreshed sound created by TM Studios.
Following a competitive pitch, TM Studios was chosen to craft a complete sonic identity for Magic Radio’s rebrand, covering shows from Gok Wan and Harriet Scott at breakfast to the evening favourite, Mellow Magic. The brief was to make Magic sound new again while keeping its signature warmth.
Chris Stevens and Dave Bethell led the project for TM Studios, blending UK and US vocal talent to produce a melody that feels both familiar and modern.
Chris said the goal was to “create a sound that connects generations of listeners, from those who already know and trust Magic Radio, to new audiences discovering it for the first time.”
Bauer’s Group Operations Director Chris Ward said the result is “contemporary, friendly, and the new melody immediately sticks in your head.”
The new package also extends across Magic Soul, Magic Musicals, and Magic Christmas, bringing a unified sound across the network. More information and the launch video are available at youtube.com.
