ReelWorld is celebrating its 30th anniversary with a full refresh of its company branding and a brand-new sonic identity.
The Seattle-based jingle and imaging company has reimagined its look and sound, honouring three decades of innovation in audio branding. The refreshed identity includes modern typography, a new colour palette and a redesigned logo inspired by the company’s heritage.
CEO Mike Thomas said it was “uniquely inspiring and satisfying to celebrate this milestone by reimagining and elevating our own brand identity,” adding he’s excited for the world to hear the next chapter of ReelWorld.
The new sonic logo, created by co-founder and Creative Director Erik Huber with the in-house team, features layered elements of sound, melody, voice and impact, ending with a distinctive two-note logo that subtly references ReelWorld’s first jingle demo from 1995.
The updated branding and sonic identity are now live across all ReelWorld digital platforms. More information is available at reelworld.com.
