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BBC Local Radio is changing
  • goonernn7goonernn7 May 2011

    All the pre-corporate sound were from Music4 apart from the original 3CR jingles which were from a local Milton Keynes company.



    And JAM of course - which provided various cuts for 3CR's Ern & Vern over the years and the now-regional programme Rock and Roll Heaven.

  • Anyone know who made these? BBC WM 2002.

    They are not bespoke as I have emailed them to Tim @ Bespoke and he emailed back saying they were hot his.




    http://jinglemad.com/e107_files/public/1297207795_14723_FT75978_wm_2002.mp3 filename:wm_2002.mp3



    That's interesting as we on station were told that the music tracks were made by Bespoke. I think BBC Radio Leeds used the same music tracks at around the same time. All of the other elements were made in house and came in a number of guises, the first of which 'Voices of WM' were voiced by listeners (and in my opinion sounded awful!) but they won a production award. After around 6 months the listener voices were dropped and Asian Network presenter Samina Ali Khan was brought in to re voice (the cuts that feature in your attachment!). A third incarnation used Midlands Today reporter Lyndsay Doyle. This was that time in-between dumping JAM (and carts!) and taking up with Music 4 in mid 2004. The last package of idents used at Pebble Mill.

  • That's interesting as we on station were told that the music tracks were made by Bespoke. I think BBC Radio Leeds used the same music tracks at around the same time. All of the other elements were made in house and came in a number of guises, the first of which 'Voices of WM' were voiced by listeners (and in my opinion sounded awful!) but they won a production award. After around 6 months the listener voices were dropped and Asian Network presenter Samina Ali Khan was brought in to re voice (the cuts that feature in your attachment!). A third incarnation used Midlands Today reporter Lyndsay Doyle. This was that time in-between dumping JAM (and carts!) and taking up with Music 4 in mid 2004. The last package of idents used at Pebble Mill.


    The number of BBC stations yet to change is still in double figures. Does anybody know why it would take so long and when other stations are set to change?
  • simon_t123simon_t123 June 2011
    Some of the earlier BBC Local imaging, those mentioned from BBC WM, with BBC Suffolk using similar (and BBC Derby having a mish mash of instrumental JAM BBC Essex tracks & those from 'BBC Creative') I'd have to say that they DO sound very much like they were composed and instrumented by Bespoke Music, I'd heard that way back too from a reliable source but it's always been denied. What I 'think' might be the case is that Bespoke, JAM or any other producer that provided imaging in the "twinkle" era (where the logo's of the majority Beeb locals were almost identical) produced these under an all rights buy out type agreement like the one that Radio Two have recently sought in their imaging contract tender. That would make sense to me, BBC Creative seemed to be aligned to the network trails & imaging work that seemed to come from BBC English Regions in Birmingham ... These are not solid facts of course, but so many of the WM / Suffolk cuts of the time are alike to say BBC Wiltshire or BBC Sheffield tracks made by Bespoke Music at the time, my moneys on a buy out deal, in which case 'BBC Creative' could well be given as the producer of the audio in question ... if ANY of that makes sense imagehttp://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt=';)' />

    On a related note, lots of beeb locals have adopted the the mCasso 'stuff' it works I guess, it's done a good job of uniformly branding the stations, there are still many not using mCasso tracks, BBC Norfolk being quite prominent as it's a regional hub, you'd think stations like that would be more than urged to carry mCasso offerings. BBC Suffolk I believe is still singing with S2Blue, BBC Radio Shropshire certainly still singing with TM Studios when I was on holiday in April so there are a few still imaged independently, be interesting to know who else has not gone over yet (without listening to all on the iPlayer lols) I think the 'Jingle Network' wrote on it's blog that it had it on good authority all stations MUST be mCasso'd by the summer ?
  • mbmb June 2011
    The Mcasso BBC Local imaging was done under the BBC Worldwide umbrella.
    The push to have them playting on all asap is based on projected income from usage that BBC WW is not getting from the stations still using older packages. Projections of income were most probabbly based on all stations paying rights on the tracks by a certain date, if they are not income returns will be lower than anticipated.

    Nothing to do with having a unifed sound and creative but how much rights money flows back into BBC WW.
    The reason it is still not in use on some stations - My conjecture might be that the Editors on some of those stations don't particularly like the imaging being foisted onto them.There was a bit of "you don't want to be last and not have the choice of cuts" as regions side by side cannot use the same tracks. however laughable as a concept when they are trialing programme sharing!!! The thought if you are a bbc local with stations N S E W if you are last to adopt all the "good" ( and I use that term in loose terms ) cuts will be allocated leaving you with the worst.

    Trouble is the package was developed to suit the financial requirements of BBC WW to maximise revenue from playing out a package made on X rights agreement. BBC worldwide don't care about quality if if its the right product as long as they can show the ££'s from the model. Et Voila the mess thats on air now. Sounds awful but it costs YOU the licence payer less.
  • simon_t123simon_t123 June 2011
    ... @MB ... BLIMEY !!!!!! imagehttp://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/blink.gif' class='bbc_emoticon' alt=':blink:' />
  • tom_htom_h June 2011
    BBC Shropshire are now using the Mcasso jingles. Do think they sound slightly out of place on the station. They seem to have a 'city' feel.
  • simon_t123simon_t123 June 2011
    pah ... another sung jingle user bites the dust imagehttp://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/sad.gif' class='bbc_emoticon' alt=':(' /> and to think how much that custom TM package must of cost !!! where's the talk of wasted licence fee money when stations ditch expensive packages for the sake of uniformality ? where it's improved a stations sound I'm all for it (or I was until I read what MB was saying about it being a BBC Worldwide 'pay per play' scheme) but where stations had a good imaging sound with time to run on their packages why dump out early ???
  • simon_t123simon_t123 June 2011
    ... nothing new at all in this package either !!! some stuff heard on Kent & Leeds, here's an mp3 however of the news in, travel (with some extra bed as travel were not awake yet) and a kind of standard presenter ID image

    Attached files BBCShrop.mp3 (1.4 MB) 
  • mbmb June 2011
    It just sounds awful. BBC Local Radi ois in the toilet audience wise.
    Being taken over by the News Dept didn't help as now the suits think the only thing worth doing is news news news - like people don't talk about anything else.
    BBC Local radio despite the commercial groups moans is so cash strapped, the overheads are mostly staff so any cuts mean people.
    Why does the imaging they were using 20 years ago sound more upbeat and alive?
    This imaging can only help BBC LR spiral downwards will dull lifeless middle of the road imaging. compare the TM BBC Radio Shropshire package to Mcasso. It's like Mozart and Aqua.
  • tom_htom_h June 2011
    Yeah, it is a shame. Shropshire's old jingle package suited the station sound.

    I've realized with the new ones, they don't really work if you have the travel after the news as the presenter ID doesn't fit in right. It just becomes jingle after jingle.
  • wixy1360wixy1360 June 2011
    As has been said before - if the FranceBleu system can have extremely good sung jingle packages with universal generics, regional variants, local variants, the works, then why do the BBC locals have a problem?

  • Yeah, it is a shame. Shropshire's old jingle package suited the station sound.

    I've realized with the new ones, they don't really work if you have the travel after the news as the presenter ID doesn't fit in right. It just becomes jingle after jingle.



    It's a surprise to read on a jingle site that somebody is not keen on 'jingle after jingle'. As a jingle lover, two in a row is great to me. On a Saturday afternoon Radio Leicester begin their sport programme with the introduction then there's the sport jingle then straight into the travel jingle. The excitement is too much for me! Perhaps I'm the only one.

    Back to topic, I can remember a lot of excellent sung jingles on Shropshire - it's a sad situation.
  • tom_htom_h June 2011

    It's a surprise to read on a jingle site that somebody is not keen on 'jingle after jingle'. As a jingle lover, two in a row is great to me. On a Saturday afternoon Radio Leicester begin their sport programme with the introduction then there's the sport jingle then straight into the travel jingle. The excitement is too much for me! Perhaps I'm the only one.



    I do like jingles after jingle but only if it seems to work. The problem is this package uses a mix of two cuts, Leeds and I think somebody said Essex, they don't seem to fit. Still surprised that WM hasn't changed over yet with it being a large station. Then again they may be waiting for Ed Doolan's departure and schedule changes.

    How many are left without the new package now, does anybody know?

    Cheers.
  • mbmb June 2011
    BBC Manchester and London will be the last I guarantee - Two very rhobust Editors with strong views on Imaging who have crafted vert strong station identity sounds. Poor Manchester having to give up ( one of a very few ) classy IQ Beats productions for that plinky old tosh just so BBC WW can make more profit.
  • WM will be going Mcasso in the next month or so.
  • mbmb June 2011
    Reload up the JAM WM Carts I say!!

  • I do like jingles after jingle but only if it seems to work. The problem is this package uses a mix of two cuts, Leeds and I think somebody said Essex, they don't seem to fit. Still surprised that WM hasn't changed over yet with it being a large station. Then again they may be waiting for Ed Doolan's departure and schedule changes.

    How many are left without the new package now, does anybody know?

    Cheers.



    10 I think.
  • simon_t123simon_t123 June 2011
    ewww I was an initial fan of mCasso's package but when it's rolling out in a VERY samey fashion it's starting to grate ... I would have thought WM would have changed earlier as I thought LR was controlled from Birmingham ? coming under the news umbrella has done stations no real favours ... from my experiences loitering around BBC Essex and trips of other beeb locals over the years they seem over-staffed, like most BBC things, there's producers, BA's and all sorts in the mix, someone for everything it seems sometimes and then stacks of journos and sports guys etc and bi-media jorunos that do bits for regional tv, the "online team" blah blah blahm I mean I manage to admin 5 'net' stations, one of which enjoys contributions from a number of remote jocks sending voicelinks and I do all that by myself, admittedly it keeps me busy !!! My point here is that savings must surely be possible in staffing costs, specifically ancillary staffing costs and not in station imaging ???

    I admit I am a fan of uni-formality in some sectors like transport (bring back British Rail and the National Bus Company !!!) but in radio I just don't know, there would have been so many better ways to execute this branding task, a sonic logo but individual packages and styles ? I don't know but with my local having picked up the mCasso 'stuff' a couple of years back now whats next ??? different mCasso stuff ??? surely 2 years is near shelf-life, perhaps the original adopters will be able to move out of mCasso times ??? Here's hoping, as some are sounding stale now and not everyones on board yet !!!

  • ewww I was an initial fan of mCasso's package but when it's rolling out in a VERY samey fashion it's starting to grate ... I would have thought WM would have changed earlier as I thought LR was controlled from Birmingham ? coming under the news umbrella has done stations no real favours ... from my experiences loitering around BBC Essex and trips of other beeb locals over the years they seem over-staffed, like most BBC things, there's producers, BA's and all sorts in the mix, someone for everything it seems sometimes and then stacks of journos and sports guys etc and bi-media jorunos that do bits for regional tv, the "online team" blah blah blahm I mean I manage to admin 5 'net' stations, one of which enjoys contributions from a number of remote jocks sending voicelinks and I do all that by myself, admittedly it keeps me busy !!! My point here is that savings must surely be possible in staffing costs, specifically ancillary staffing costs and not in station imaging ???

    I admit I am a fan of uni-formality in some sectors like transport (bring back British Rail and the National Bus Company !!!) but in radio I just don't know, there would have been so many better ways to execute this branding task, a sonic logo but individual packages and styles ? I don't know but with my local having picked up the mCasso 'stuff' a couple of years back now whats next ??? different mCasso stuff ??? surely 2 years is near shelf-life, perhaps the original adopters will be able to move out of mCasso times ??? Here's hoping, as some are sounding stale now and not everyones on board yet !!!



    BBC Radio Northampton kept a package from 2000-2007 so I don't think 2 years is the shelf life with current budgets.
  • simon_t123simon_t123 June 2011
    Ahh yes thats a fair point, mind you their Bespoke Music package was literally Bespoke and as a custom (cost vs syndication) I'd imagine the shelf-life would have to be longer to justify the cost. Previous Beeb packages have lasted 2 maybe 3 years on average, be interesting to see what comes after a big dose of mCasso for stations like Essex (who had possibly a November 2009 sign on with mCasso) ...
  • simon_t123simon_t123 June 2011
    http://www.mcasso.com/radio.php?sel_movie=radio6 has some examples of the mCasso LR imaging ...

  • http://www.mcasso.com/radio.php?sel_movie=radio6 has some examples of the mCasso LR imaging ...



    The sung 'BBC' at the beginning is interesting.
  • simon_t123simon_t123 June 2011
    yeah I certainly thought that when I first heard that demo, and thought it would have been nice to roll out with generic "BBC" sings at the very least !!!
  • fredgreekfredgreek July 2011
    BBC Radio Gloucestershire is now using the Mcasso package - the same Top of Hour cut as BBC Radio Leeds, which I don't think sounds too bad. The travel jingle's not too bad either. I can live with them for a while, until the BBC has enough money for individual station packages again.
  • BBC Radio Norfolk have not changed but I'm sure I heard some Mcasso on one of their trails. Any ideas what's happening there?
  • simon_t123simon_t123 July 2011
    Radio Kent had Mcasso material sneaking onto Radioman around the time it made the switch away from it's IQ Beats package so I'd imagine it was perhaps a sign of imminent change lols, they normally do these things on a Monday morning first thing or around some significant date like a bank holiday (probably to get past any imaging nightmares manifesting as teething problems !) Norfolks current package I don't know much about really, am sure Fred here said they were 'Maximum Productions' but not 100% ... Suffolks been clutching on to their package from S2Blue for almost a little too long now ... Essex changed a millennium ago it feels ! Whilst also in the region, Northampton were last heard using their Bespoke Music package, Cambridgeshire 'were' using Music4 but that might need confirming now, whilst Three Counties had left Music4 for Mcasso sometime this year I believe ... A few odds & ends to tie up across BBC East then <img src='

  • Radio Kent had Mcasso material sneaking onto Radioman around the time it made the switch away from it's IQ Beats package so I'd imagine it was perhaps a sign of imminent change lols, they normally do these things on a Monday morning first thing or around some significant date like a bank holiday (probably to get past any imaging nightmares manifesting as teething problems !) Norfolks current package I don't know much about really, am sure Fred here said they were 'Maximum Productions' but not 100% ... Suffolks been clutching on to their package from S2Blue for almost a little too long now ... Essex changed a millennium ago it feels ! Whilst also in the region, Northampton were last heard using their Bespoke Music package, Cambridgeshire 'were' using Music4 but that might need confirming now, whilst Three Counties had left Music4 for Mcasso sometime this year I believe ... A few odds & ends to tie up across BBC East then image



    I have heard stations in the past using new jingles on trails before the actual launch date. I really wouldn't bother with this package! It's not as if we're getting an exciting taster.
  • local_12local_12 July 2011
    A contact at Mcasso has said that BBC London will be rebranded with the Mcasso jingle and every LR station will have the ident by 2012
  • mbmb July 2011

    A contact at Mcasso has said that BBC London will be rebranded with the Mcasso jingle and every LR station will have the ident by 2012



    Such a shame as BBC London has great strong imaging and the Mcasso stuff will sound dreadful on air, especially up against a strong sonic identity like LBC. But quality is not the issue with this project BBC wprldwide reaping in royalities and a share of the publishing rights is. I think it fair to say that some stations will be dragged kicking nd screaming into using them because they are programmed by people who understand on air branding and identity and really dont like the dishwater from Mcasso.
  • simon_t123simon_t123 July 2011
    Maybe London will have refreshed cuts ??? or have all the mCasso cuts that exist been released now ???

    Would be nice to have some of these cuts in the clear appear for collectors, and beeb local types able to load up some news or travels for us JM'ers ??? thats where the better cuts lie, in the information sequences, the ID's can be a bit flaky ... Following up MB's comments on BBC Worldwide being behind these cuts, I wonder if there is a shelf-life for the project ??? Several years should see the package come to an end naturally, unless of course it's refreshed or added too, even rotated amongst stations ...

    Lots of speculation there mind imagehttp://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt=';)' />
  • freq-kyfreq-ky July 2011

    Radio Kent had Mcasso material sneaking onto Radioman around the time it made the switch away from it's IQ Beats package so I'd imagine it was perhaps a sign of imminent change lols, they normally do these things on a Monday morning first thing or around some significant date like a bank holiday (probably to get past any imaging nightmares manifesting as teething problems !) Norfolks current package I don't know much about really, am sure Fred here said they were 'Maximum Productions' but not 100% ... Suffolks been clutching on to their package from S2Blue for almost a little too long now ... Essex changed a millennium ago it feels ! Whilst also in the region, Northampton were last heard using their Bespoke Music package, Cambridgeshire 'were' using Music4 but that might need confirming now, whilst Three Counties had left Music4 for Mcasso sometime this year I believe ... A few odds & ends to tie up across BBC East then image



    BBC Radio Cambridgeshire ARE still using Music 4.And if it's true about 2012 being the deadline for all of them to go switch to the corporate package,I hope the remainder do it kicking and screaming,especially BBC Radio Manchester.
  • tom_htom_h July 2011
    I think the mCasso package will be better received on some stations than others. I can't wait for WM to change because it currently sounds so dated. I think the quality also depends on if the cuts are from different packages. In my opinion BBC Radio Shropshire's sounds very poor because of the mix but Stoke is the opposite as it has a consistent sound.

  • I think the mCasso package will be better received on some stations than others. I can't wait for WM to change because it currently sounds so dated. I think the quality also depends on if the cuts are from different packages. In my opinion BBC Radio Shropshire's sounds very poor because of the mix but Stoke is the opposite as it has a consistent sound.


    Some of the news build-ups are OK but can't see much in the rest of the packages.
  • local_12local_12 July 2011
    From Monday 25 July 2011 BBC Radio Northampton changed to Mcasso leaving behind Bespoke Music.You can catch it on iPlayer and sounds similar to BBC Radio Devon
  • simon_t123simon_t123 July 2011
    Northampton & their Mcasso package is nothing new sadly, it's cut for cut like the recent Shropshire package, we can tell the packages have well & truly done the rounds now ... tho' it's an update & possibly an improvement on the Bespoke imaging mind, I never really liked that Bespoke logo !
  • local_12local_12 July 2011
    I wonder if Mcasso are reserving a couple of cuts specially for London...
    Maybe even a unique logo like Leicester and Humberside...
  • simon_t123simon_t123 July 2011
    that's what I forgot to say about Northampton, am NOT impressed by the logo they went for ... it's the same as another stations logo and ok it's got the same number of notes as 'Northampton' has syllables but it just don't seem to flow right on the cuts ... hey ho, there's nowt that can be done here now !!! I'd hope @local_12 they have some better variations or even a customised set of cuts for London, the slow ploddy beds won't cut it in London, some of the dance/pop might work but am sure they will get some kind of custom take on the MCasso sound, am not really sure however that any of the other LR stations will get that, those yet to change will possibly 'fill the gaps' as it were in between stations that have already taken Mcasso packages.

    it does seem that 'most' stations have cuts with their localised logo, the first clutch of adopters did BBC Essex / Hereford Worcester could have used the same logo to keep things cheap but theres subtle differences to the logo, stations more recently have made do with previously used logos, the Northampton package highlights this, the logos not quite right "North-hamp-ton" where it should be more "North-am'ton" if you get what I mean ? lols ...
  • GBGB July 2011
    I have to say that I much prefer the mcasso BBC Radio Northampton jingles to the old bespoke package. I didn't like that 'dum-dee-dum-dee-dum sound that was heard for example, in the travel bed I think. I'm surpirsed they took so long to change it!
  • goonernn7goonernn7 July 2011

    I have to say that I much prefer the mcasso BBC Radio Northampton jingles to the old bespoke package. I didn't like that 'dum-dee-dum-dee-dum sound that was heard for example, in the travel bed I think. I'm surpirsed they took so long to change it!



    I loved the bespoke material for Northampton - especially the first package way back when.

    So in case we forget how good BBC local radio sounded in the 2000s before Mucarso, here are three montages: let's hear from JAM, Bespoke, Jones-TM, S2Blue and IQBeats

    Attached files BBC Local Radio montage 1.mp3 (6.2 MB)  BBC LR montage 2.mp3 (3 MB)  bbc LR montage 3.mp3 (3.5 MB) 
  • star+tetleystar tetley August 2011

    I loved the bespoke material for Northampton - especially the first package way back when.

    So in case we forget how good BBC local radio sounded in the 2000s before Mucarso, here are three montages: let's hear from JAM, Bespoke, Jones-TM, S2Blue and IQBeats


    Thanks for that, I loved it!

    By the way, all change in Cambridge today.
  • simon_t123simon_t123 August 2011
    well the Cambs news in is a new one in me img src="their travel, the best of those available I.M.O is the same as that heard on Shropshire & Northampton, elsewhere it's the same old same old, as we've come to expect by now http://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt=';)' /> I'm still dual-minded on things overall, I love my jingles but I also love a uniform sound lols !!! I think I'd always sit on the fence lols, my only real concerns are stations first to be Mcasso'd now starting to sound 'stale' what's the move on plan ? Rotate Mcasso packages ? That would make sense <img src='
  • star+tetleystar tetley August 2011

    well the Cambs news in is a new one in me img src="their travel, the best of those available I.M.O is the same as that heard on Shropshire & Northampton, elsewhere it's the same old same old, as we've come to expect by now http://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt=';)' /> I'm still dual-minded on things overall, I love my jingles but I also love a uniform sound lols !!! I think I'd always sit on the fence lols, my only real concerns are stations first to be Mcasso'd now starting to sound 'stale' what's the move on plan ? Rotate Mcasso packages ? That would make sense image


    Cambs news is same as BBC Tees.
  • local_12local_12 August 2011
    So, Cambridge has opted for a more different version,it may just be me, but I am not happy with their selection it does not seem to fit with Cambridge, I was expecting something on the lines of Gloucestershire but there you go!
    The travel jingle like simon_t123 said is the best avaliable but is becoming overused as Three Counties and Northampton have it too. I'm a bit suprised about WM still not taking it,they could be next. Solent seems strongly against it as it is the only 'BBC Across The South' station that doesn't have it. I wonder who's next...
  • GBGB August 2011
    BBC Radio Berkshire has now changed to the new package. It sounds great with the news build similar to that of BBC Sussex, BBC Surrey, BBC Radio Leeds and BBC Radio Gloucestershire, and the travel similar to the varaint used by BBC Radio Gloucestershire.

    I think that is now 32 of the 40 BBC local stations using the package.
  • AndyWaltersAndyWalters August 2011
    WM will be airing Mcasso as of this coming Monday morning.
  • mbmb August 2011

    WM will be airing Mcasso as of this coming Monday morning.



    <sigh> this is getting like Japanese knotweed.
  • tom_htom_h August 2011

    WM will be airing Mcasso as of this coming Monday morning.



    About time, might drag the station up a bit. image
    Just hope the cuts don't clash like Shropshire's.
  • InfernoInferno August 2011

    About time, might drag the station up a bit. image
    Just hope the cuts don't clash like Shropshire's.



    They probably will as with all the BBC Local's. Grin and bear it until things change as far I'm concerned.

    It would be nice to hear JAM jingles on WM again. They certainly 'dragged the station up' in 1988 <img src='
  • tom_htom_h August 2011

    They probably will as with all the BBC Local's. Grin and bear it until things change as far I'm concerned.

    It would be nice to hear JAM jingles on WM again. They certainly 'dragged the station up' in 1988 image



    Anything than what they've got now is better and I think I'm one of the few that quite likes the mCasso jingles.

    The current Music4 jingles were fine when they started but they seem to have dated very quickly.

    Thinking about it, I had a suspicion they were going to change them this Monday because the past few weeks they haven't had the full daytime line up, with cover presenters here there and everywhere!
  • InfernoInferno August 2011

    Anything than what they've got now is better and I think I'm one of the few that quite likes the mCasso jingles.

    The current Music4 jingles were fine when they started but they seem to have dated very quickly.

    Thinking about it, I had a suspicion they were going to change them this Monday because the past few weeks they haven't had the full daytime line up, with cover presenters here there and everywhere!



    In fairness I wouldn't mind if the Mcasso jingles were about on 2 stations per region and didn't clash but I really dislike this same uniform branding for all, although slightly different. Every station and area it represents is different and it should reflect that in the jingles and identity.
  • simon_t123simon_t123 August 2011
    In some ways they have (or were supposed to have) a vast variety to chose from, all this tosh about tempo's and textures etc ... the individual nature of stations I guess is meant to be portrayed by the kind of tracks they end up with, some cuts are very modern, almost poppish, then there's the more plod-plod melodic cuts for rural stations. Am not sure how stations chose what to use or if the whole lot came on CD or what really, or what the future holds !!! Essex is stale & has a naff mix of cuts, the news intro is the "Star Wars" video game zaps & swooshes cut, that was criticised when they took it on, it was designed to be used as a longer talk up to the news but Essex only fire the tail end off.

    WM being one of more flagship LR stations along with London may well get (or at least deserve) something in line with but different from others, the WM patch is surrounded now by Mcasso'd stations and am sure someone here said that stations last to take up the imaging would be left with the worst cuts of all !!! Being so central I'm sure nearly all packages surround the patch ...

    I can already hear the W.M audio logo in my warped mind lols, I doubt there'll be any surprises when WM goes Mcasso ... but it'd be nice <img src='
  • star+tetleystar tetley August 2011

    In some ways they have (or were supposed to have) a vast variety to chose from, all this tosh about tempo's and textures etc ... the individual nature of stations I guess is meant to be portrayed by the kind of tracks they end up with, some cuts are very modern, almost poppish, then there's the more plod-plod melodic cuts for rural stations. Am not sure how stations chose what to use or if the whole lot came on CD or what really, or what the future holds !!! Essex is stale & has a naff mix of cuts, the news intro is the "Star Wars" video game zaps & swooshes cut, that was criticised when they took it on, it was designed to be used as a longer talk up to the news but Essex only fire the tail end off.

    WM being one of more flagship LR stations along with London may well get (or at least deserve) something in line with but different from others, the WM patch is surrounded now by Mcasso'd stations and am sure someone here said that stations last to take up the imaging would be left with the worst cuts of all !!! Being so central I'm sure nearly all packages surround the patch ...

    I can already hear the W.M audio logo in my warped mind lols, I doubt there'll be any surprises when WM goes Mcasso ... but it'd be nice image



    I assume it will be BBC WM not BBC Radio WM - therefore in line with Leeds/Stoke/Tees
  • local_12local_12 August 2011
    I thought WM would be next and I do hope the logo will reflect the fact that it is a flagship station like London and Manchester. Imagine if they introduce a whole new news intro just for flagship stations. London, Manchester and WM are far away from each other so it should sound unique. But then again who knows...it could sound like Leicester as they both formed BBC Asian Network.
    Also funny how the last stations are getting more unique logos Northampton, Cambridgeshire etc
    Either way should be an improvement on the current jingle. Only time can tell...
  • goonernn7goonernn7 August 2011

    I assume it will be BBC WM not BBC Radio WM - therefore in line with Leeds/Stoke/Tees



    Yes so that means a four syllable mix (Dou-ble-You-Em) rather than a seven syllable mix (Ray-dee-o Dou-ble-You-Em).
    I understand each of the main news intros comes with four, five, six and seven syllable mixes.
    So the station can select the tune they want then the appropriate number of syllables.
  • AndyWaltersAndyWalters August 2011
    It's not been called 'Radio WM' for well over 10 years now. In fact everything JAM did from '91 onwards sang just 'BBC WM'. The confusion arose because the '88 package was so good and was still being used on air (from cart!) in 2001.

    The mention of cuts just for London / WM / Manchester. Does anyone remember the very short period in the late 70's where all three stations were just called 206 because they shared the same Medium Wave frequency? That along with the late 90's twinkle branding (which WM only ever used in trails!) mean it's not all that new an idea and maybe stations will get to do there own thing again at some point. All of WM's 2000's packages were shared with other stations namely Leeds for the 2001 cuts, Newcastle for the 2004 cuts and Tees for the outgoing 2007 ones.
  • NickySNickyS August 2011
    There is a different top of the hour for the news and sport radio station for the West Midlands :-)
  • tom_htom_h August 2011

    There is a different top of the hour for the news and sport radio station for the West Midlands :-)



    I was also hoping with the new jingles they would stop using that slogan.

    I'm going to sound stupid now, but would they start the new jingles on early breakfast, or launch them on breakfast?
  • star+tetleystar tetley August 2011

    I was also hoping with the new jingles they would stop using that slogan.

    I'm going to sound stupid now, but would they start the new jingles on early breakfast, or launch them on breakfast?


    Early breakfast.
  • tom_htom_h August 2011
    BBC WM are still using their Music4 package. Wonder where those rumors came from.

    Edit: The mid morning presenter isn't in today but would that affect when jingles are launched?
  • star+tetleystar tetley August 2011

    I was also hoping with the new jingles they would stop using that slogan.

    I'm going to sound stupid now, but would they start the new jingles on early breakfast, or launch them on breakfast?


    Neither!
  • simon_t123simon_t123 August 2011
    am sure the new WM cuts will appear shortly, Mr Schiller made a comment on here a few posts back & he IS a man in the know <img src='
  • tom_htom_h August 2011
    New jingles in force today. Don't like the travel, is very weak. The news is unique as far as I can tell, with the presenter cuts being normal. Surprised me that they've been on air all night and chose to launch them today.

    Edit: Seems they also have some unique presenter ID's. Might be wrong. I do like these. Just a shame the travel doesn't seem to have a logo.
  • simon_t123simon_t123 August 2011
    hmmm agree with tom_h there, travels on the weak side, it actually sounds like the news trail bed from another stations news intro. The WM news intro itself is not one I've heard before, quite orchestral ! Weather & Sport as per BBC Essex ... not bad on the whole tho' ... very Mcasso lols <img src='
  • simon_t123simon_t123 August 2011
    heard on this mornings WM breakfast at 2hrs 18 mins via the iPlayer Phil Upton discusses the new sound, saying that listeners have posted asking if they are special cuts in use due to riots lols ... Phil basically says they were going to launch their new jingles today anyway it's just pure co-incidence imagehttp://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt=';)' />
  • tom_htom_h August 2011
    The new news intro works very well.

    Considering how good WM has been during the riots, really sells it well.
  • local_12local_12 August 2011
    Isn't the news bed the same as BBC Tees but slightly different?
    I agree with Simon_t123 as the logo is very orchestral and travel is quite weak. If this is the flagship station logo it would make sense as London,WM and Manchester have different syllables but I have they can choose a differet travel!

    tom_h: If you mean the presenter ID at the start of breakfast it isn't unique as Three Counties used it for a weekend show.
  • tom_htom_h August 2011
    I don't know if its the one at the start of breakfast.

    It seems like in the old package, each presenter has few variations. I've noticed a constantish theme throughout though that kind of matches the news. I'm very impressed and it does sound very good.
  • star+tetleystar tetley August 2011

    heard on this mornings WM breakfast at 2hrs 18 mins via the iPlayer Phil Upton discusses the new sound, saying that listeners have posted asking if they are special cuts in use due to riots lols ... Phil basically says they were going to launch their new jingles today anyway it's just pure co-incidence imagehttp://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt=';)' />


    Launching on a Tuesday very strange. Any reason?
  • simon_t123simon_t123 August 2011
    'possibly' due to troubles in that neck of the woods the WM focus was on getting the news out ... a jingle package then is something of a back seat affair, might have been a big expectation to get to grips with a new jingle package and any mistaken uses (Ed Doolan !) with such big news stories to report on, but thats just a thought ! Tuesday if picked for a launch date is a weirdy one, unless it's an anniversary of WM at all ? I've no idea ...

    Certainly elements of the package drawn from those in use on other stations, as mentioned weather & sport as per Essex, the news as mentioned here a re-jig of Tees perhaps ... There are a lot of elements, loops and sounds on the cuts that are recycled across all the cuts, similar rhythm, similar instrumentation etc.

    Wondering about 'instrumentation' theres twinges of "MIDI" style synthesised instruments in there, I wonder then if like Radio 2's jingle commissioning brief if theres one that BBC Worldwide put out for tender of the Local Radio package that Mcasso picked up ? Would be interesting to see what was required in the brief ... Real instruments for example, custom logos etc ? Being open and all that surely such a document must exist in the public domain, it would have cost something to the beeb after all !

    An interesting point about logos ... Essex & Hereford / Worcester use a similar 5 note logo to customise their cuts, but ... it's not the same ! in terms of the notes "BBC Essex" 1-2-3-4-5 and for BBC Hereford & Worcester it's been recorded as "Hereford Worcester" 1-2-3,45 so again perhaps the job spec might shed light on stations individual input into the Mcasso imaging.
  • tom_htom_h August 2011
    I think it was planned to launch on Tuesday, the riots were just a coincidence.

    The new jingles are sounding really good and the travel is growing on me. I have noticed annoyingly that the presenters talk over the end of them though.

    Just thinking, BBC Locals may have a standard jingle package but they certainly don't use it all in the same way.
  • timbotimbo August 2011

    Isn't the news bed the same as BBC Tees but slightly different?




    Here is a Tees for you....I'll see if I can bag us a WM by the end of the week

    Attached files Tees.mp3 (2.4 MB) 
  • jonnojonno August 2011

    Here is a Tees for you....I'll see if I can bag us a WM by the end of the week




    as soon as I listened to that Tees cut I immediately thought 'that sounds like "Vintage" from Jean Michel Jarre's "Téo and Téa" album'
    check this out

    and see if you think theres a similarity (certainly for the first 45 seconds before the build to the voiceover).
  • simon_t123simon_t123 August 2011
    lols, thats cool Jonno, there is a similarity ! I guess Mcasso needed their inspiration from somewhere imagehttp://jinglemad.com/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt=';)' />
  • local_12local_12 August 2011
    Thanks for that Timbo <img src=' , I can't wait for the WM one. Weird how Mcasso got their inspiration!
  • olly92olly92 August 2011

    Here is a Tees for you....I'll see if I can bag us a WM by the end of the week



    Thanks for posting that, Great to hear one of the Cuts in Full!
  • simon_t123simon_t123 August 2011
    Thinking on about what was required by BBC Worldwide for the BBC local radio imaging Mcasso went on to produce, I've now emailed the BBC's freedom of information department requesting any info in relation to commissioning documents (there was a recent one for BBC R2 & 6 which provided rights information & specified what cuts / themes were required) it would be interesting to see an original brief for the whole project to see how many themes were required for LR, how BBC Worldwide wanted to cater for individual stations, the concept behind their thinking and of course the assignment of rights which one of our fellow posters has commented on. In the R2 tender invitations where was no talk of financials but there was a lot of information stating BBC Worldwide would hold ALL rights to the package & therefore it would be assumed they might make money per play of R2's & 6 music's imaging. I'm hoping we can gain a lot of into by clapping eyes on the same kind of information from before Mcasso came along <img src=' We'll see what they come back with ...
  • timbotimbo August 2011
    I promised something and I deliver....

    I think this build is one of the better ones and does feel like it might be used on the 'larger' LR stations.

    Second favourite is the one used by Kent.

    Enjoy

    Attached files WM edit.mp3 (2.7 MB) 
  • simon_t123simon_t123 August 2011
    FANTASTIC timbo, thanks <img src='
  • simon_t123simon_t123 August 2011
    comparing WM to Tees there are similarities there <img src='
  • local_12local_12 August 2011
    I thought there were similarities with Tees and it is possible it could be used for metropolitlian LR stations. The news build sounds quite serious so thats something in common with the current London package.
  • VinnahVinnah August 2011
    Norfolk have changed to Mcasso today.

    Attached files BBCNorfolkJingle.mp3 (379.2 KB) 
  • mbmb August 2011
    NFN - Normal for Norfolk BBC Radio Norfolk hahahah
  • TheBigCheeseTheBigCheese August 2011

    About time, might drag the station up a bit. image
    Just hope the cuts don't clash like Shropshire's.




    Any chance you could post some audio examples please - of how Shropshire's jingles "clash"?
  • olly92olly92 August 2011
    Really Enjoying all the samples of the different stations. Especially the clean cuts people have managed to get. I'm still waiting for a full copy of the package either clean or from any bbc local to be about for trade.
  • TheBigCheeseTheBigCheese August 2011

    Really Enjoying all the samples of the different stations. Especially the clean cuts people have managed to get. I'm still waiting for a full copy of the package either clean or from any bbc local to be about for trade.



    enjoy!

    Attached files Ctjss1410.mp3 (3.5 MB)  Ctjss1419.mp3 (122.7 KB)  Ctjss1408.mp3 (2.8 MB) 
  • simon_t123simon_t123 August 2011
    'oooo nice posted audio <img src=' ... just Suffolk to change now then in the Eastern Counties ... can't be long now the regional HQ has gone over ...
  • olly92olly92 August 2011

    enjoy!



    Great Selection There!

    I really like this theme, it seems to be used on quite a few of the stations for the Hour Openers. I've heard it on Leeds, Lancs and Mersey.
    I shall attach a clip of it, along with some of the bits i've managed to air-check just encase anyone hasn't heard how a different BBC Local to their own is using the cuts.

    Attached files Lancs TOH.mp3 (478.3 KB)  Mcasso Lancs Airchecks.mp3 (2.8 MB) 
  • TheBigCheeseTheBigCheese August 2011

    enjoy!




    some of the shorter ones, and one from the last lot

    Attached files Ctjss1407.mp3 (129.5 KB)  Ctjss1409.mp3 (180.3 KB)  Ctjss1008.mp3 (130.1 KB)  Ctjss1216.mp3 (252.5 KB)  Ctjss1005.mp3 (1.4 MB)  image turn station upsidedown.mp3 (405.6 KB) 
  • tom_htom_h August 2011
    Great selection of cuts there!

    WM having some trouble, with the presenters playing out the wrong ones!
  • VinnahVinnah August 2011
    Sounds like they've kept Duncan Newmarch on Shropshire, they should have done on 3CR too.

    Did anyone else notice the change on voiceover a few months ago on 3CR? There was a different guy when they originally got Mcasso.

    I've attached a few clips with this, the TravelMcasso and NewsMcasso were the voiceovers which were released in January and TravelCurrentMcasso and NewsCurrentMcasso are the new voiceovers which have been in place since June.

    Attached files 3CRTravelCurrentMcasso.mp3 (156.7 KB)  3CRTravelMcasso.mp3 (124.9 KB)  3CRNewsMcasso.mp3 (226.1 KB)  3CRNews CurrentMcasso.mp3 (220.4 KB) 
  • simon_t123simon_t123 August 2011
    re: Vinnah's post am not so keen on the original male VO used on 3CR he sounds a bit "gravelly" whereas the newer male VO sounds typically Beeb local lols <img src='
  • tom_htom_h August 2011
    I think the WM jingles have finally settled in. Although some presenters miss them out sometimes. Just wondering does anybody know is the travel jingle the same as the start of the news?
  • local_12local_12 August 2011
    Yes, the travel jingle is the start of the news just slightly modified to give it a travel feel. I wonder why WM didn't opt for a separate travel jingle...
  • tom_htom_h August 2011

    Any chance you could post some audio examples please - of how Shropshire's jingles "clash"?



    Sorry only just seen it. My laptop has been in repair.

    Will find an example and upload later.

    Sorry!
  • tom_htom_h August 2011

    Sorry only just seen it. My laptop has been in repair.

    Will find an example and upload later.

    Sorry!



    Right, here are a few examples. I just feel it could flow better like BBC WM's does. It just seems like a mishmash of cuts. There are some other variations as well.

    BBC Radio Shropshire.mp3

    Attached files BBC Radio Shropshire.mp3 (3.4 MB) 
  • VinnahVinnah August 2011
    I've attached some clips of the Music4 jingles from BBC Three Counties & BBC Radio Cambridgeshire from just before they switched to Mcasso. Nothing fancy, I just cut some of the jingles from when the stations used Music4 and put them into one file

    BBC Radio Cambridgeshire no longer seem to do their own "On 95.7 & 96.0 FM" etc it's replaced with the generic "A passion for Cambridgeshire" which is common with a lot of voiceovers since Mcasso, though Tony Gillham now plays the pips instead of his "On 96 & 95.7 Megacycles VHF".

    Attached files 3CRMix.mp3 (2.9 MB)  CambsMix.mp3 (3.1 MB) 
  • mjrukmjruk August 2011
    Some samples from BBC Radio Sheffield:

    Attached files BBCradiosheffield.mp3 (789 KB) 
  • denzil1976denzil1976 August 2011
    So who's left to switch to Mcasso? I can think of:

    London
    Manchester
    Solent

    Any more?
  • VinnahVinnah August 2011

    So who's left to switch to Mcasso? I can think of:

    London
    Manchester
    Solent

    Any more?



    Suffolk
    Cumbria

    Interestingly Suffolk have made a few changes to their schedule recently but are still keeping their s2blue jingles which I think still sound great although they're rather dated. Cumbria recently had their s2blue jingles updated some time last year, though I'm not sure if the Mcasso jingles are optional or not but I'd say they're not being as all the stations who were keeping their old jingles have switched over rather quickly to mcasso this summer.