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BBC Local Radio is changing
-
I have several contacts in the BBC, they tell me the whole of BBC Local Radio is getting the same jingle package.
Apparently there are 700 (?) to choose from and each station will have a very slight variation and their own voice overs but will all be created by one company. -
MichielAlexnder wrote:
I have several contacts in the BBC, they tell me the whole of BBC Local Radio is getting the same jingle package.
Apparently there are 700 (?) to choose from and each station will have a very slight variation and their own voice overs but will all be created by one company.
Here we go again :( They did this about 10 years ago and most of them sounded the same back then for a while. So much for individuality which BBC local Radio is all about. I'm beginning to yern for the days when I was younger in the 80s and all the stations had different identities.
This sounds like a cost-cutting measure. Shame BBC Local Radio has to go down the same route as every bloody radio station in the UK!....I'm a little annoyed about this :) Oh well -
So which company has got the deal..any demos
-
Sounds like what Radio France did when the "Blue Network" aka "France Bleu" was created in the 1990s.
That was done well - i.e. strong, clear-cut common jingles musically structured to "carry" just about any conceivable local/regional area name variant service as well as the central sustaining "core" output from Paris.
As for Beeb Local - I have a 5-pence bet that the likely successful Company might just involve an "old pals act" where the name of a former Radio Clyde / Radio One DJ would come to mind. Thats only purely "conjecture & speculation" on my part of course...
Inferno's right though - Clonetown's Bland FM will now also have Clonetown's BBC Radio Bland, to go along with the Identikit High Streets of Tesco, Starbucks, Phones4U, Julian Graves, Wotherspoons Books, etc, and of course the Chinese acupuncture shop! -
I know the BBC Introducing programmes have uniformed with a package run throughout all local radio stations. I don't think that's the case at the moment with a full station package.
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Now I maybe wrong but AFAIK it's not one of the regular "jingle" companies - it's more a sound design firm but I can't for the life of me remember the name ... and yes AFAIK it's the same package across the network as far as I know - which is different from a few years ago when there were the BBC Local elements which were added to different packages ... this is one package for everyone. It goes along with the total rebrand of all of BBC Local.
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I believe it could be Groove Addicts, according to their twitter. http://twitter.com/GrooveAddicts
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Its just another move to copy ILR ...networking the bbc local stations .. same bbc product ,same bbc jingles, same 10 cds known core music..........no more bbc local
Lets hope they they dont buy the £99 jingles this month from Bespoke ... Wogan was talking about real radio on his radio Two breakfast show
Maybe 3 jingles per station and the same news bed for every bbc local... ..time to turn off the radio now -
Michael Bolton wrote:
It's not groove or any traditional jingles company, so not Music4, Wise Buddah, JAM, TM, IQ Beats or Groove.
I heard some last night an was underwhelmed. The Star Wars bursts of laser zaps in the news intro sound awfully dated.
I'm not sure jingle fans will like them.
OMG Just as I thought it couldn't get any worse -
I'm gutted to read about this new generic, presumably non-sung sound that's coming, as it will mean the end of the excellent IQ Beats package on Radio Manchester.
In my opinion that package is a huge part of the station, and has really helped change the feel of the station from GMR. I love the current re-mixed top of hour sequence (not currently on IQ's website) and the first(?) sung "Manchester's Weather" jingle I can think of on any Manchester station (also not on IQ's website).
I wonder if the station voices will also become standardised? Again Radio Manchester's Craig Kelly/Trish Bertram mix is perfect for the station. (Perhaps this is why Manchester's Key 103 also went with Craig Kelly, knowing he wouldn't be used by the BBC for much longer? Something that seemed a little strange at the time) -
RjM wrote:
I'm gutted to read about this new generic, presumably non-sung sound that's coming, as it will mean the end of the excellent IQ Beats package on Radio Manchester.
In my opinion that package is a huge part of the station, and has really helped change the feel of the station from GMR. I love the current re-mixed top of hour sequence (not currently on IQ's website) and the first(?) sung "Manchester's Weather" jingle I can think of on any Manchester station (also not on IQ's website).
I wonder if the station voices will also become standardised? Again Radio Manchester's Craig Kelly/Trish Bertram mix is perfect for the station. (Perhaps this is why Manchester's Key 103 also went with Craig Kelly, knowing he wouldn't be used by the BBC for much longer? Something that seemed a little strange at the time)
The rumor I heard was they were trying to go with a standardised female voice and a "local" make vouce for each area or vise versa. It's all a bit of a train wreck. -
Radio Suits ..they cock it up every time ..I have no time for them..One day........
-
I find this all rather baffling seeing as it was only last month that BBC Sussex & BBC Surrey introduced sung jingles for the first time - why would they have bothered bringing in a new package if they'd known there was a corporate package on the way? Or are they one of the stations that is being defiant?
-
Robert Williams wrote:
I find this all rather baffling seeing as it was only last month that BBC Sussex & BBC Surrey introduced sung jingles for the first time - why would they have bothered bringing in a new package if they'd known there was a corporate package on the way? Or are they one of the stations that is being defiant?
Good question Robert. At this rate I think all of the BBC local staions should be defiant. There are a lot of good jingles out there. Radio Manchester (IQ Beats), Radio Lancashire (S2BLue), Radio Cambridgeshire (Music 4), the list goes on...Hopefully this is a wind up. -
From what i can gather from my own contacts, stations with newer packages will not be forced to take the new branding for some time . . . as soon as new jingles are due for them then they will be expected to rebrand under the new image.
There are a few stations that will rebrand before Christmas, those with older packages.
I'm told the full details of the roll-out will be unveiled next week at a BBC Station Sound conference . . . should be interesting. -
David Hemsley wrote:
From what i can gather from my own contacts, stations with newer packages will not be forced to take the new branding for some time . . . as soon as new jingles are due for them then they will be expected to rebrand under the new image.
Hopefully that means Surrey and Sussex will be safe for the foreseeable future then. I don't know which company did their jingle package, but since sung versions were brought in of the jingles that were introduced in March, I think they've sounded pretty good.
Maybe this rebrand across the network will end up being like the last time they tried it, around ten years ago, when some stations took on the full corporate jingle package, others worked elements into their existing jingles, while others (Southern Counties amongst them) ignored it completely.
It sounds as if it'll be a long time, if ever, before we actually see all 40 BBC Local Radio stations using the same jingles. -
They will also sound like "This is BBC Heart..." same jingle package but the music wont match the style of the station ...some bbc local stations are pure talk .. other bbc locals enjoy a great mix of music and talk ..other bbc stations still have lost dogs and jumble sales..I did hear one BBC station still giving out record numbers and on pye records !!
so this new package could sound bland to suit all station styles
Can you imagine one jingle package suits all Hospital radio stations ..It wouldnt work -
I read the above with quite a bit of disappointment :( I heard BBC Essex with some new imaging recently and listened for quite a while hoping for some sung ID's but none came, I thought the sonic logo spelt out "BBC" and immediately thought hmm generic package ... And even worse from listening it sounded like they had all of about 4 cuts to chose from ! The news into had no talk over just a blunt news in voiced by a voice I'd not heard before, the ID's themselves appeared to be the same VO's previously used on BBC Essex which kept some familiarity but the words used ...
"John Hayes (male) John Hayes (female) BBC Essex (male)"
Was very errrrm bland to say the least !!! Shame ... -
But who thinks up these ideas.. and can they hold their heads up to the public and to other "jingle" companies
-
David Hemsley wrote:
I'm told the full details of the roll-out will be unveiled next week at a BBC Station Sound conference . . . should be interesting.
I hear a mix which was not final (i.e did not impress many people ) and I think they'll go down like a lead baloon they are pretty prdestrian designed by a company with little radio experience and unfortunatly it shows. -
But how many people in BBC exec suits or who people who want to climb ladders at BBC will say how great the station ID's sound and how it moves BBC local to another level and how listeners will know that they are listening to quality news ,music and chat becauses there's no silly "station sung jingles " in the way
Yes I read the book on what to say ...in truth you think the idea stinks -
Lets hope its not another Key 103 ..." Music not music jingle"
They didnt work well on air but a number people loved them because the station didnt follow the other stations with a sung package...
The package didnt last long on air.. a short phrase voice over used every link gets in the way ..... it would like "this is heart" every link .. a true turn off -
I'll "bump" up this topic for the moment, anyone know of any changes to BBC LR imaging as yet ? I think one poster mentioned the "zaps & wooshes" thing which is all a bit Star Wars episode 3 !!! And is indeed there in the news intro for BBC Essex, it's a bit harsh too, it seems they have taken the news bed for sue as a headlines bed & just go into news with something quite short & harsh complete with Star Wars FX lols ... It's a sound that grows (a little) with extended listening, the cuts in Essex have a "BBC Essex" mixed instrumentally as a logo on some cuts but the main logo is undoubtedly "B-B-C" as most cuts start or end on that 3 note logo ...
Anyway from cruising the dials & web streams I can't find another example of this package in use yet, so is it even the generic package we've been discussing or just an Essex re-brand coming in time before an LR wide re-brand ??? -
Thanks for the info Fred, I'll have a listen there to compare :)
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Lols, as expected they (York) use theirs better than ours (Essex) ... Actually they use different themes for news etc but they have a common sound, the 3 note BBC logo and as Fred said there they have in some cuts the "BBC York" logo.
Someone on JM mentioned 700 cuts to choose from, possibly there is a large choice as that's a totally different news into used on each station so far & knocking the concept aside at least they've customised the logo for each station so far. -
If there's "700 cuts to choose from", surely that would defeat the object of "being more economical" than twiddly-something different BBC Locals all commissioning separate packages? Even Radio One or Two would have been unlikely to request so many individual cuts in a "single package".
Or is it once again really just a handful of basic "themes" (...ugh...) with huge amounts of (...similarly ugh...) chopped-ups/alternative mixes/mix-outs that can be "selected" from so that they might between them "fit" the number of sylabuls of any particular BBC local name? -
It's on with BBC Radio Merseyside also, complete with "BBC Merseyside" musical logo, the same top of hour they use in York ... I wonder if the 700 cuts are sub-mixes & cut downs ? A recent order from Ben Freedman gave me several hundred mixes, I mean what the 'eck do I do with all those lols :)
-
For all jingle heads . if you go to Radio Merseyside on the bbc website and look for opening night at their new studios it has the jingle package used on the first day the station opened....they sound so old hat...and a bit long with true ends ...
Done by the NDO BBC Northern Dance Orch.. (dont know if thats true)Note that Radio 1 was pushing 247at the time .. but these jingles dont have the wavelegth -
The company that is making these Jingles is called Mcassso Music, you can read more here http://www.mcasso.com/news.php
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Thanks for the heads-up Michael!
So they do TV ads for McDonalds, and TV theme music for the National Lottery,...and those big-audience stations BBC 6 and 7, ...oh, and Ceebeebies...and a few other things that look like a "luvies & daaarlings" inside setup.
But do they understand RADIO? -
Most companies think they know radio...look at the people who own or invest in ILR...they cock it up...
Listened to Radio Merseyside Top of the hour jingle... It sounds like its made at jingle factory ...music,fx,voice over,bed ..then push the button instant radio station...Chris at Devaweb and Roy Production park could have made a better product and still used the same people to voice each station package
Nice try BBC local...but the jingles dont work -
Sounds like this company won this contract by being a friend of someone at the top? Special hand shake maybe? Either way, BBC local chiefs are not overly bothered with how it sounds but only on cost. Is that why this company won this contract?
I know this happened a bit in the 1980s with people in the radio industry using Alfasound because they knew Steve England, etc, but Alfasound knew how to make jingles that worked on the air.
This situation is turning into a sorry affair and it's going to get worse before it gets better. -
I knew the company just never the correct spelling.
The BBC Themes are truly dreadful clearly written by people who don't understand how to build or compose Radio ID's.
Its shameful that they were awarded such a large contract with such little experience or credentials.
The fact that they had to rework them so much because so many people hated what they delivered only shows that the package design is flawed. They are an embarassment. -
I understand that the bbc want all 40 stations to feel and sound the same so "one jingle package suits all" on paper works ..But the beds sound like they are made from a 1980's keyboard from woolworths.. with some fx mixed in........ Will Mr and Mrs bbc listener turn off because the stations now sound Cr*p ...Lets see what the next rajar brings
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Have you.......No talent? No creativity? No originality?
Then you too could be a radio executive in Britain!
Probably commissioned by an up-jumped prat with a media studies diploma and an accounts degree, but no actual on-air experience, who thinks that qualifies him to understand local radio. How sad is it that the majority of British 'local' radio stations are run by pen-pushers, that nobody has ever heard of, sitting in their ivory towers in London. -
I would bet Radio France certainly wouldn't have gone to these kind of people when they wanted IDs for the (then) newly created "Reseau Bleu", judging by above comments!
However, being too far from any English BBC local, can anyone please point me to some reasonable-quality webstream links to any of the stations (so far) using these IDs so that I can have a listen and make up my own mind about them? Thanks
IJ -
I have NEVER heard of this company. But the following is at the bottom of their website and says it all about them:
© Copyright Mcasso Music Production 2008
That's only 11 months out of date ~ they are REALLY with it!
I checked their website for 'jingle production credentials', and basically there is NONE ~ just 'synth drum themes' for BBC services that no one wanted or asked for, and no one listens to, but the licence payers still have to cough up for. -
Lincolnshire were using the package from the Bristol/Solent people still when I checked earlier. Essex took the package first, then Mersyside & York. A check of all Beeb locals last week could only find those 3 using the package so far. Jersey has the worst ID's of any Beeb local, even Guernsey uses the S2Blue BBC Essex package of recent years ...
Thanks for the company name by the way to the earlier poster. I see they've created imaging for BBC 6 & BBC 7 & so possibly this counts as "credentials" for them to have won the pitch for BBC local services ...
To be honest there is such a mix of packages out there that some standardisation might work, there's some really good packages in use from Bespoke, some 50/50 good packages from S2Blue & some of the independents have done well. Wise Buddah could have done Beeb locals proud, but I'm thinking it's a pitch won on price ... -
But we may think there are better packages out there ...but the normal listener to bbc local isnt going to know how good a jingle is..because they dont listen out for them...It truth this jingle product is poor and maybe some high up needs to ask the question ..Why did the bbc give a contract to a company to supply a product ..when this company has little background in this product...
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I stand corrected re: Lincolnshire, I think I got lumbered with a "listen again" program lols ;) I'd imagine they use the same musical logo as Merseyside ? Trying to think now which stations have had a package the longest from the Beeb locals, possibly the Leeds / Stoke & Kent IQ Beats package is near it's use life ?
Interesting point about your is that the logo sounds out "BBC York" and you'd think any rebrand of imaging would mark the change to the on-air use of BBC York yet BBC Radio York still remains the stations name as used on-air ... -
Here are a few examples . . .
http://jinglemad.com/e107_files/public/1259727263_4_FT75978_mcasso_examples_2009.mp3 filename:mcasso_examples_2009.mp3 -
These are PERFECT for the majority of BBC Local radio stations!!
Pedestrian, Unimaginative, Old-fashioned, Dull, Safe....
If they had been commercial, 75% of these stations would have merged or closed by now for low ratings.
It is surely time the BBC licence fee was scrapped. 'BBC Worldwide' is VERY commerical, so why not make BBC radio take advertising. Then, if they could not support themselves, close them down. -
The beds sound like they are from a bbc sitcom
Could I be talking about ALAN PARTRIDGE, the cheesy chat show host created by the comic actor Steve Coogan,
Anyone got some time on their hands .. mix in Radio Norwich ALAN PARTRIDGE over one of those beds .. -
They dont sound right at all, what is the 'logo' all about.
Not the kind of thing that makes a good listen.
Has anyone given these guys any feedback? -
Well, to give the whole thing a fair go, I tried listening to a few "in context" over BBC iPlayer.
Opinion - Very, very weak and insipid. No "life" in them at all.
Now listening to David's sampler, the 3-note "logo bits" immediately reminded me of something from long long ago - "The Evans & Martin Frontal Sound" has been brought back with 21st century technology (but not as "good" as the original!)!!!
The plain sequence of major key "A-B-C" notes in the logo are not exactly the most "taxing" to "create"at a keyboard either - anyone with a keyboard why not try playing something like the PAMS "KFWB Channel Ninety-Eight" logo from Series 18, ot the "WNBC Radio Sixty-Six" TM 1970 one, or JAM's "Britain's Favourite Radio One" etc etc, and hear how the mere 8 notes in an octave (plus the "black" keys) can be used to "sweep" up and down when creating a melody.
As for the "instrumentation" - it sounds like its been produced (sic) using the £6-99 Magix Entertainment "Music Maker" and "Music Painter" CD that I had for my Windows 95 "386" PC(and I still have the CD somewhere - must try it...).
A primary school child could have done this better - but no doubt the package will win first prize for "Creative & Original Ident Production" at the next Sony Awards...
(Thought the last cut was much, much better - the Christmas one - until I realised it was the new JingleNetwork Christmas one!) -
Iain
Your thorough summary and thoughts were more focussed than my 'gag reflex' reply!
I can add though that ANY station that uses these voice only idents (be it BBC or Commercial) is forgetting the basic fact that you CANNOT SING IT ! With so many stations now available MEMORABILITY has to be even more important, and back in the 60's Coca Cola did not have:
male voice: 'Things go better'
female voice: 'with Coca Cola'
male voice: 'things go better with Coke'
However, some good news. As these dull idents swamp all BBC local radio stations, an imaginative/adventurous commercial group will soon be launching a selection of (complementary) packages for the stations it runs, produced in different styles to suit the different needs of their areas.
But it's clear that with this lack-lustre/ unimaginative material with no singing, about to take over, BBC Local radio is unlikely to be of interest to Jinglemadders for some years?
Finally, I could be sceptical, and suggest that maybe the BBC bosses WANT to lose audience on local stations so it can merge or close them and use the money for its Nationals? Remember what they did INTENTIONALLY to Radio 1 to stop the government making it commercial...
Len -
But lets look at the cost.. A bbc basic sung package £3000 with a two year life.
How much must these new jingles be costing.. The beds are generic.. so thats been paid for ... and its the cost of the voice overs and the Studio cost to mix them... So on paper the bbc may have saved £2500 per station x 40 stations...
On paper the bbc looks like its got its act together when in truth the new package is a reason for people to tune away ...because these jingles dont gel with the format and music or mix with the flow of each station
But top marks to the BBC .. lets pay the Big names on air at BBC radio 1 and 2 lots of cash and save money on the local stations on "an audio sign that guides listeners to each local station"
Maybe the Radio times should now say tune your radio dial on to FM till you hear a cheap crap jingle -
David Hemsley has uploaded some examples that sound like they come direct from the supplier MCasso ... I'm up in Peterborough this weekend & can hear them on Lincolnshire. What's not impressive is how stations are using them :(
-
Reflecting on Len's comments...
MEMORABILITY has to be even more important,
and back in the 60's Coca Cola did not have:
male voice: 'Things go better'
female voice: 'with Coca Cola'
male voice: 'things go better with Coke'
It's not often I visit the TM Studios website, but on their "JingleBank" page for commercial jingles, at the following link...
http://www.jinglebank.com/?esource=tmRt
...Paragraphs 5 through 8 very neatly paraphrase precisely what Len is saying (I can't cut & paste the words, its all in Flash).
BBC Locals have often in the past been criticised as being "dull, for old people", although I've heard airchecks of BBC locals over the "real-ILR" years sounding as bright and dynamic as their commercial rival "across town" but without the ads; as Len says, maybe they're once again at some obtuse move to "bore listeners away" as part of the Beeb's latest wave of being obcessed with "yoof". -
In my opinion, they are a huge step backwards for BBC Local Radio - particularly for the ones which have had sung jingles in the past.
What's the average lifespan of a jingle package? Is it somewhere between 2-5 years? I hope this package doesn't last much longer than that (I say that, not meaning to disrespect Mcasso) - if the bosses have any sense, the money "saved" through a generic package can be used to buy each station a fully sung package in the future. -
ST wrote:
....Trying to think now which stations have had a package the longest from the Beeb locals, possibly the Leeds / Stoke & Kent IQ Beats package is near it's use life ?.....
Yes I know that Kent is taking the new package from Feb/March 2010, Sussex retaining theirs as is London...for now. -
Interesting news Timbo :) I'd imagine the package will keep popping up randomly, for Kent another variation on the theme for a guess with Kent having just the one syllable ... I've wondered how they will shoe-horn the "BBC Hereford & Worcester" logo into this package ! BBC London seems a little too high profile to take this package anyway, they're still married to the tv news theme for London ?
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Looking through the topics in this forum I noticed THIS one had 3630 people READ it since October 13!!
BUT the other posts from around that time only had 300-400 reads.
I think we'd all agree that 'JingleMadders' are known to not have a vast interest in BBC Local radio, so this begs the question:
WHO were the 3300 OTHER people who read this topic?
MY GUESS? BBC local radio staff !
BUT how many of them have actually CONTRIBUTED comments, positive or negative, on the new 'identifcation'?
Err...... hmmmmm ? -
Len ... agreed ! Well said :) Of course there may well be for Beeb staff "contractural" reasons to keep quiet ? Who knows !
I'm not sure why Beeb local stations jingles interest so many, perhaps it's because there's a long and varied history of them being used in the sector ?
I know they've been to JAM before on numerous occasions, and pretty much most of the big companies have been tasked with producing material, including Wise Buddah & Groove, but not Reelworld to my knowledge !!!
The Mcasso website mentions them winning the "pitch" to supply all 40 Beeb locals with imaging back in the summer, so I imagine companies all had a shot at pitching for the brief. It may well have come down to cost, especially as times are "tuff" and mr & mrs licence fee payer need to be kept happier than they otherwise would be if zillions were spent on a better station sound !
It's funny but for me I'm keen to find stations using the material on my travels to find out how they use it, it's an imaging kit that is quite bland but still seems to appeal to me in a listening sense ...
We'd better get used to it that's for sure !!! -
Len ..maybe we should ask all Jingle companies in the UK and USA if the BBC asked them to pitch for the job..because if they didnt it was a one horse race....and maybe a BBC person got it wrong
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The package is airing on BBC Devon, they started the new year with a new schedule and introduced these jingles... they sound random on air at the moment but I'm sure the listening auidence will soon get used to them.
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Get used to them Or they are stuck with them..Its like the stations I have been with ..you may enjoy a quality sung set of station jingles and like the way it can mix to another song..or you can have Cr*p package and as a presenter you turn off when the jingles are being played and enjoy the music around them .....Maybe thats what the listeners are doing at bbc local
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Had a chance, because of the snow, to hear some of them now on Devon, Essex etc etc online. I'm obviously going to be in the minority and say that they don't seemed to sound too bad.
Yes...I would obviously prefer big budget sung jingles to return, that isn't going to happen any time soon (although maybe now JR isn't renewing a contract perhaps some budget will get freed up to spend in the regions).
Do we sometimes get a bit caught up in expectation on this forum? Just because it's not the station sound that we want to hear?
And just my opinion but I can't imagine employees worried on contractual terms about making comments on their local BBC station jingle packages. Perhaps they don't think they are too bad? -
This isn't the first time that BBC Local Radio has tried to roll out a 'generic' package. Anyone remember the efforts from around 12 years ago with the twinkly bits everywhere? There were a few companies involved. I think Steve England was one. I remember WM stuck it's head in the ground and carried on with the JAM cuts for a few more years.
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I assume the jingles rolling out nationally are different to the ones launched today on BBC London? They're the same musical 'church bells' logo they've had for almost 10 years but heavily orchestrated. Sounds quite good but not as good as the previous guitar based ones and a bit too similar to LBC.
They were done by Music4 although they've not put them up on their site yet -
scary wrote:
I assume the jingles rolling out nationally are different to the ones launched today on BBC London? They're the same musical 'church bells' logo they've had for almost 10 years but heavily orchestrated. Sounds quite good but not as good as the previous guitar based ones and a bit too similar to LBC.
They were done by Music4 although they've not put them up on their site yet
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GB wrote:
I assume the jingles rolling out nationally are different to the ones launched today on BBC London? They're the same musical 'church bells' logo they've had for almost 10 years but heavily orchestrated. Sounds quite good but not as good as the previous guitar based ones and a bit too similar to LBC.
They were done by Music4 although they've not put them up on their site yet
Sorry I'm new to this and didn't get my message in last time!
The new BBC London 94.9 jingles are just vamped up from the package they already had. The new BBC local corporate package is completely new.
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Here is a 30 second extract from one of the newsbuild beds....
http://jinglemad.com/e107_files/public/1265477680_1091_FT75978_newsbuild_clip.mp3 filename:newsbuild_clip.mp3 -
If they won a 20 way pitch based on the crap they delivered then you really have to wonder how the pitch was conducted. And I think they are in a land of thier own if they think it sounds good on air, brings anything to BBC Local radio image wise or stands up against anything the major players in this area regularly produce. As far as I can tell they specialise in wallpaper music for dull idents and themes for unknown tv shows.
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It seems that they don't "have" to take the package but are strongly encouraged to. Depends on how much the editor feels about imaging I guess. most BBC Editors are from journalistic backgrounds and therfore the music and imagaing on the stations are not thier expertise they focus more on the news side. There are some very strong minded editors who do have views on imaging and sound and I think these will be the ones cutting thier own path.
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Of course the question is ... which BBC stations have S2Blue got in ???
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GB wrote:
BBC Newcastle, BBC Tees, BBC Radio Stoke and BBC Radio Cornwall have now taken the new Mcasso package aswell.
This is awful. Especially with BBC Tees and Newcastle so near to each other as well. I wouldn't have minded so much if it was a handful of station dotted about all over but i hope, as stated earlier, there are more strong willed station mangers who care what it sounds like rather than being a carbon copy, or a variation of a carbon copy, who stick the "their" sound.
Sounds like BBC Locals have lost their way. The areas they represent are very diverse from each other so it figures that a station sound needs to reflect that. However, money talks and people walk and this still seems to be the case. -
southwestman wrote:
The package is airing on BBC Devon, they started the new year with a new schedule and introduced these jingles... they sound random on air at the moment but I'm sure the listening auidence will soon get used to them.
I think BBC Radio Cambridgeshire and BBC Devon kicked off using their Music 4 packages at roughly the same time.However BBC Radio Cambridgeshire are still using Music 4 (Caught a bit of Gillam Gold last weekend) kicking and screaming towards that cruddy new package. -
After the announcement about the BBC's plans to close some radio services, I do not think many people in Beeb Local will be 'kicking and screaming' about this?
To me BBC Local radio in most areas sounds 15-20 years behind the times, it's 'safe', and 'fuzzy', more like Beatrix Potter Radio. It needed dragging into this century, but these 'idents' (you cannot really call them jingles) and syndication, are NOT the right way to go. -
BBC locals have some sideways glances in the recent BBC shake-up business. I think it was saying they need to re-focus their aims, focus on breakfast, mid-morning and drive with the possibility of increased networking. I guess a similar imaging package on the stations assists the push towards networking but it's reassuring to know that some Beeb stations have been into S2Blue of late :)
On the subject of Beeb locals I always hoped they'd go for a younger audience actually, a younger targeted information & music mix. The Heart stations generally provide less & less localised info now & yes the over 55's need catering for, but Beeb locals are great when you are on the move. Youth-inate them I say lols :) -
I remember when I was 11 and 12 listening to the likes of BBC Radio Derby that they had BBC Radio 4 News at 1.00 till 1.40pm and Afternoon Special, which was networked in the East Midlands, from 2.00 for a couple of hours. And who can forget BBC Radio York. The station that went for lunch which closed from 1 till 3 in the afternoon. It seems those days are coming back.
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On a slightly off topic point about BBC 6 Music, surely as the station name emphasises the music they can just save a packet & run a credible music only service, playing the music that 6 Music is well known for ??? Even with the Beeb locals if "average joe" can run a professional sounding internet station that enjoys healthy listenership for a few hundred pounds a year then why can't some of those simple practises be adopted by bigger players ? An automated, music led 6 Music would cost peanuts, and just cascade some of the displaced talent over to Radio 2.
Back to topic, I keep checking s2blue.com lols, I'm really keen to know which stations are going against the Mcasso branding :) -
I used to love BBC Essex as a kid, my first real "anorak with a tape recorder recording jingles" station :)
