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Reelworld Custom for WCBSFM
  • ntcarver0ntcarver0 October 18
    Hi Folks,

    Today I come to you with sad news. WCBSFM recently commissioned a brand new custom from RW, and they’re even more painful than the first batch they bought in 2017 if that’s even possible. Have a listen and see what you think.

    http://reelworld.com/jingles/packages/wcbs-fm
  • RadioboyRadioboy October 18
    Truly Gawd Awful jingles in my never to be humble opinion. Interesting how they try to spotlight how they work into songs, but don't actually segue into the intro of the song, but rather the hook, maybe I'm just too old and don't get today's "branding" techniques, but if that's what Jim Ryan was looking for to "successfully brand" the station, then that's likely the reason I've not tuned them in for the last five years or so.

    ((RadioBoy))
  • IainJohnstonIainJohnston October 18
    Interesting demo - all the cuts are set at a higher level than the music ?
    - and does WCBS-FM do what the Global stations in the UK do of chopping off the intros and
    outros so that the jingle goes straight into the first line of vocal, and the end fades never
    get the slightest chance to ease out of the "record"?

    Apart from that - could be for any USA format whatsoever - they sound the exact same in style
    and production as just about everything RW-USA (I very carefully exclude RW Europe...) has done
    for the past 20 years. Same reverb, same singers (?), same mixing, same 3 thump-thump-thumps
    under the end of the call-letters, and so on.

    And to think people used to criticise JAM for not evolving their sound...

    Still, no doubt will be extremely successful - especially when one 25-year-old "network PD" will
    no doubt "buy" the cuts in a huge batch for 40 corporate stations in one bulk order.
  • glenglen October 18
    Going bad to worse. If that is possible.
  • ntcarver0ntcarver0 October 18
    The jingles don’t even match the style of the songs. It’s a total train wreck.
  • mjb1124mjb1124 October 18
    WCBS-FM does generally play the intros of songs, but the last notes and ending echo of the jingles do tend to sound like they're "stepping" on them. The transitions in the demo sound smoother than the ones on the air usually do. I have heard other stations cutting off intros as Iain mentions, though I've also heard the opposite happen - intros being added or extended so the jock can talk more over the beginning.

    As for these cuts, they're basically more of the same, though they do strike me as just a tad more musical/melodic than the K-Hits package, and also more pop/rhythm based (which runs contrary to people saying the switch to RW was necessitated by a more rock-based playlist). If you listen to the full ramp versions, you can hear how they're based on songs that CBS-FM plays, and they're actually kind of interesting to hear from the perspective of "yesterday's hits filtered through today's production techniques". But that doesn't make them effective as station ID's, as those similarities are largely drowned out by the usual Reelworld sonic elements in the shorter mixes, and even moreso by aforementioned cluttered segues on CBS-FM and other similar stations. I guess if the objective is for them to overpower the music, they get the job done.

    Still, my tastes clearly don't align with those of major market Classic Hits PD's today, so Reelworld must be doing something right. As Iain said, this package will undoubtedly be successful, and I'm sure some people will counter with statements about how we're hopelessly stuck in the past.
  • ntcarver0ntcarver0 October 18
    mjb1124 said:

    WCBS-FM does generally play the intros of songs, but the last notes and ending echo of the jingles do tend to sound like they're "stepping" on them. The transitions in the demo sound smoother than the ones on the air usually do. I have heard other stations cutting off intros as Iain mentions, though I've also heard the opposite happen - intros being added or extended so the jock can talk more over the beginning.

    As for these cuts, they're basically more of the same, though they do strike me as just a tad more musical/melodic than the K-Hits package, and also more pop/rhythm based (which runs contrary to people saying the switch to RW was necessitated by a more rock-based playlist). If you listen to the full ramp versions, you can hear how they're based on songs that CBS-FM plays, and they're actually kind of interesting to hear from the perspective of "yesterday's hits filtered through today's production techniques". But that doesn't make them effective as station ID's, as those similarities are largely drowned out by the usual Reelworld sonic elements in the shorter mixes, and even moreso by aforementioned cluttered segues on CBS-FM and other similar stations. I guess if the objective is for them to overpower the music, they get the job done.

    Still, my tastes clearly don't align with those of major market Classic Hits PD's today, so Reelworld must be doing something right. As Iain said, this package will undoubtedly be successful, and I'm sure some people will counter with statements about how we're hopelessly stuck in the past.



    I can't hear anything older than 2018 in those cuts, other than Theme 5 (which does a pathetic job of trying to rip off Superstition by Stevie Wonder). I just can't imagine how these fit with anything older than the last decade at most, let alone acts like Queen, Huey Lewis & The News, Michael Jackson and Billy Joel.
  • nleibonleibo October 18
    O-M-G--got to go into FULL "subjective" mode--what a bunch of CRAP! What this symbolizes is that the station couldn't give a Rat's rear-end about "Baby Boomers" & is in FULL "skew younger" mode--time to bail from CBS-FM--plenty of Internet options, --some being distant terrestrial stations-- Adios CBS-FM (and remember CBS-FM means "Crappy Bellicose Static")...:)
  • rakrak October 18
    A direct dig at JAM there, too: "Instantly memorable Classic Hits jingles that capture the energy, excitement and emotional impact of the greatest hits of all time... without sounding like they’re living in the past."

    Working Late shifts, my drive home in the UK at 23:00 is NYC's Drivetime, so I'll listen to Broadway Bill on CBS in the car sometimes. The jingle segues can be dreadful, and the RW jingles just sound out of place with the music they're playing. Having said that, I do quite like the Weather cut they've been playing up until now, and the Top of Hour cut. Anything would sound good after 6+ minutes of ads at 4 mins to the hour.


  • jlehmannjlehmann October 19
    Makes me sick... I'm glad I don't travel to NY on a regular basis anymore to be tempted to listen to them over the air. No wonder my interest in radio/jingles has been fading lately...
  • ratnobratnob October 19
    I agree with all of the above. Carry on.
  • PKPK October 19
    The start of the second jingle slightly reminds me of the Pepper Tanner News Jingle that BBC Radio One used from 1968.
  • IainJohnstonIainJohnston October 19
    Heck PK, I'd thought the synth-y bits sounded familiar!

    Since every cut by every producer (except probably JAM) sounds the same with such a "bit" on the front, I get quite
    zoned out listening to anything "new" nowadays...
    But surely not THAT "without sounding like they’re living in the past" RW?

    [ I don't need to post the Odyssey 70 WWDC cut audio involved , as I've done it often enough on JM before :^) ]
  • mbmb October 19
    Yea a Classic Hits package that is custom and new and not resings from the time of the music they are playing is nice to have - TM and JAM (and RW) have done some amazing Classic Hits package that are contemporary in feel and execution on air.

    This package..........................................I'll just say

    oh

    I love a lot of RW packages previously - this one - just not nice
  • IainJohnstonIainJohnston October 19
    I note that a "Hyper ID" (!) is what used to be a "shot gun", and a "shot gun" is just a shorter version of
    a ramp, not a proper shot gun. And a "rapid fire" is just a chopped-up synth intro into an end-bit.

    Now, where did I put my old paper copy of the JAM "Jingle Dictionary" ?
  • martinlestermartinlester October 19
    I don’t know what CBS plays nowadays but I assume it’s 80’s music only as I can’t imagine the jingles working within music from 60’s or 70’s

  • martinlestermartinlester October 19
    https://wcbsfm.radio.com

    Strange even the website is having problems


  • ratnobratnob October 19
    Even the robots hate those damn jingles
  • rakrak October 19

    https://wcbsfm.radio.com

    Strange even the website is having problems




    No, the website is fine. You just need a VPN app to access it from the UK.
  • martinlestermartinlester October 19
    I only wanted to check what the music they are playing now but I also noticed the tunein app blocks UK visiting

    So we are not welcome I think I will leave it as don’t think I am missing much
  • I equate this to many of the poor jingle packages Pepper & Tanner produced. It really belongs on a EDM format.
  • martinlestermartinlester October 19

    Interesting demo - all the cuts are set at a higher level than the music ?
    .



    Well that’s another trend Global has copied not only on music stations even on Talk Stations LBC jingles for example always come blasting out at a much higher level than the rest of the station output

    I am not the only one that has noticed this as several people have commented this on the forums and Facebook groups
  • IainJohnstonIainJohnston October 20
    "jingles for example always come blasting out at a much higher level than the rest of the station output"

    I don't want to drift far off topic, but I had an aircheck cassette many years ago recorded for me by a
    now-long-gone ILR, where ALL the "levels" as they came out of "the desk" into the air-feed that the cassette
    recorder was tapped into were "all over the place".

    When I asked about that, they said "the processing takes care of all that before it goes out of the aerial".

    This was before the sophisticated computerised/digital processing Optimods and similar of today.
    Analogue AGC or whatever?

    Gone are the days of the "DJ" being competent at least trying to "engineer" their "levels" at a
    self-drive desk; no doubt some on JM will remember things like "5 for music, 6 for voice"?

    PS - listening to JMW's Sunday output from Rewound New York, that DOES sound very well
    "balanced" to me, even with so much mono input from the many 1960s/70s jingles.
  • nleibonleibo October 20
    The comment you wrote about ("the processing takes care of all that before it goes (on the air)" is pretty much "spot on". As someone with a background in Broadcasting (both Radio & TV), I can attest to that "philosophy". In one of my first TV Master Control jobs, (after doing Radio for years), i noticed the audio levels "all over" the place & voiced my concern, to which i was told ""the processing takes care of all that before it goes out (on the air)" . I wasn't particularly "comfortable" with that philosophy, but there's only so much one can do..:)
  • scotronscotron October 20
    I agree with Ratrob by agreeing with all of the above. Not impressed. I hate that phasing effect or whatever the technical name for it is...And I don't like the way they sing 'F.M.' on most of the cuts. I just had a quick dip back onto the Jam website and played a couple from the 'Do It Again' package. I feel better now :-)
  • mjb1124mjb1124 October 20
    Here's a sample hour from WCBS-FM. It's from a midnight hour which isn't one of their core dayparts, but still seems pretty representative to me.

    12:03 AM KISS Rock And Roll All Nite (Live) 1975 G
    12:06 AM JACKSON, MICHAEL Human Nature 1983 G
    12:10 AM TOTO Africa 1982 G
    12:15 AM BENATAR, PAT Love Is A Battlefield 1983 G
    12:19 AM QUEEN Another One Bites The Dust 1980 G
    12:25 AM MINOGUE, KYLIE The Loco-Motion 1988 G
    12:28 AM WONDER, STEVIE Part-Time Lover 1985 G
    12:32 AM CROSS, CHRISTOPHER Ride Like The Wind 1980 G
    12:35 AM P!NK Get The Party Started 2001 G
    12:38 AM BOWIE, DAVID Let's Dance 1983 G
    12:43 AM LIPPS, INC. Funkytown 1979 G
    12:47 AM POLICE Wrapped Around Your Finger 1983 G
    12:51 AM B-52'S Love Shack 1989 G
    12:58 AM UB40 Red Red Wine 1983 G

    By the way, they haven't been targeting Boomers in several years, probably not since Scott Shannon came in. It's aimed more at the older end of Generation X if anything. I can't see how these jingles would appeal to that demo either, but what do I know? This Millennial certainly doesn't like them much.
  • martinlestermartinlester November 4
    All of the cuts are very fast

    Not sure how they can be used to good effect for a slow record

    Strange Len has not had anything to say about this

  • IainJohnstonIainJohnston November 4
    To be honest Martin, when have any of us in recent times heard a "tempo" jingle as such used
    properly on a UK radio programme, commercial or BBC, or a "transition cut" in a fast-to-slow
    or slow-to-fast etc transition??

    As for a "slow record", on some late evening Radio 2 programmes I find that the overall pace
    of ALL the music appears to have been chosen to be anything but "relaxing" after a busy day,
    and indeed the presenters seem hell-bent on talking faster and faster and more & more "waffly".

    "Pace & Tempo" to quote the old TM Productions Phase II is something that no longer seems to exist.
  • PKPK November 5
    I agree sadly the art of knowing the right jingle to use at the right time with the right music in the right situation sadly seem to be lost in modern radio especially in Britain.

    It’s as though almost every jingle has to have a ramp full of whoa whoa yeah yeah pointless vocals regardless of music format new or old, rock, pop, oldies. No thought for slow or mid tempo music making segues that sound like there is a brick wall in the middle!

    Is it just me or have I finally gone mad lol?
  • IainJohnstonIainJohnston November 5
    "Is it just me or have I finally gone mad lol?"

    No, just JINGLE MAD :^)

    Not all stations are as you describe PK...
    ...one near me is playing bootleg 1960s PAMS etc edits that sound straight off a Dutch collectors' CD!

    [ whether they're doing it LEGALLY and paying JMW etc the proper airplay royalties is maybe doubtful though... ]
  • IanFIanF November 5
    Some of us care.....I paintakingly match the music and the correct kind of, or nearest, jingle before I do my show. I always try to find the closest in tempo and vocals. Sounds much better when I do