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Moorlands Radio 2018 Relaunch
  • Hope this will be of interest...

    On Saturday 21st, after RSLs from 2003-2008 and being a full-time CR station from 2009, I have returned to Moorlands Radio to revamp and renew the station. LOADS of work behind the scenes restructuring the business, re-engaging the team, some promo stuff like a new roadshow truck, new logo, new programmes, a new schedule, new image and new jingles! (the bit I love lol).

    So from Sunday 15th, my beloved Manx resings (on air for nearly 10 years) disappear. #

    We run a week of "teaser sweepers" then with the relaunch - our new jingles go live Sunday 21st July! I'll post that weekend - It's a FULL package from Audiosweets (they are awesome!!).

    In the pre-launch sweepers, I "destroy" my beloved jingles!

    https://soundcloud.com/tony-mullins-1/pre-launch-sweepers
  • mbmb July 10
    Good luck - so few independent stations left :(
  • IanFIanF July 11
    Good luck Tony. Like the new logo too. Not a fan of the ones before
  • We re-launched the station today!

    Here's a sample of the new jingles - I've put on the long, full mixes with adlibs - for each cut, there is about 15-20 different versions (long, medium, short, shotgun, accap, medium and lite, theres also news, travel, weather, business, sport and more with the package! Over 180 cuts!!

    A BIG change from our previous jingles, but I'm really pleased with how they came out.

    https://soundcloud.com/tony-mullins-1/moorlands-radio-jingle-package-july-2018
  • IanFIanF July 21

    We re-launched the station today!

    Here's a sample of the new jingles - I've put on the long, full mixes with adlibs - for each cut, there is about 15-20 different versions (long, medium, short, shotgun, accap, medium and lite, theres also news, travel, weather, business, sport and more with the package! Over 180 cuts!!

    A BIG change from our previous jingles, but I'm really pleased with how they came out.

    https://soundcloud.com/tony-mullins-1/moorlands-radio-jingle-package-july-2018



    Sounding great Tony. Had a quick listen this morning and sounded great on air. That cuts should last you for another 10 years ;) lol

  • mbmb July 22
    Am i right in thinking this is primarily made up of Original 106 resings - they sound great - nice upbeat tracks and vocals good work from the AudioSweets team!
    Good luck with the station
  • Yes mb spot on!
  • and for those who like a little more - the cuts I put online for our team a few weeks ago, gives a few more cuts. https://soundcloud.com/tony-mullins-1/demo-moorlands-radio-new-jingles-2018
  • "Am i right in thinking this is primarily made up of Original 106 resings"

    Ah, thats why there's more notes in the instrumental logo tags at the front than sylables in the station name sings then?

    Very melodic though, and do what they say on the tin
    :^)
  • Yes Iain, you are right, resings of Original 106 from their original package and one cut from their updates from June. Glad you like - we love them!
  • *cough* ahem...

    Iain - Eye-aay-eye-enn

    Sorry! back to topic...
    :^)
  • Congratulations Tony on being at the heart of the re-launch of a truly LOCAL station - from the new jingles to all the essential promotional side - and good vocals on your cuts!

    It all "swallows time" but it's worth it
  • *cough* ahem...

    Iain - Eye-aay-eye-enn

    Sorry! back to topic...
    :^)



    Sincere apologies. Corrected!
  • LenGroat said:

    Congratulations Tony on being at the heart of the re-launch of a truly LOCAL station - from the new jingles to all the essential promotional side - and good vocals on your cuts!

    It all "swallows time" but it's worth it



    Thanks Len, 12 weeks of hard work - a lot behind the scenes on the 'business' side, we've lost some people, we've gained some talent, invested a lot of money, but the listener reaction so far has been brilliant, and that's the most important thing - as well as new advertisers who like what they hear! So many stations underestimate how important imaging is - it's been big part of our new sound and investment. Audiosweets did us proud!

  • IanFIanF July 23

    LenGroat said:

    Congratulations Tony on being at the heart of the re-launch of a truly LOCAL station - from the new jingles to all the essential promotional side - and good vocals on your cuts!

    It all "swallows time" but it's worth it



    Thanks Len, 12 weeks of hard work - a lot behind the scenes on the 'business' side, we've lost some people, we've gained some talent, invested a lot of money, but the listener reaction so far has been brilliant, and that's the most important thing - as well as new advertisers who like what they hear! So many stations underestimate how important imaging is - it's been big part of our new sound and investment. Audiosweets did us proud!



    Will you be still using your JAM resings?

  • The S2Blue morning ones yes.