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Reelworld - KIIS 2018
  • mjb1124mjb1124 April 24
    http://reelworld.com/jingles/packages/kiis-2018

    Reelworld put up a new custom package for KIIS-FM, for those interested. I don't think it sounds as distinctive or memorable as the European division's SLAM! package that I recently posted about, but it certainly fits the music and image of today's CHR, and should work well on the air. Vocals are female solo with generous amounts of autotune or something similar. And we all know the logo melody.
  • The demo mode to me was a complete clash of musical styles...

    1) Actual contemporary "songs" with people playing instruments and singing, often quite smoothly

    2) "jingles" that sounded like they were being played through a faulty digital filter processor with over-set notch filters
    and a band-stop top and bottom filter set to comb mode, then played down an analogue phone line for good measure.
    And the same old same old they've been doing for 20 years (and some people critisize JAM for that!)

    Sounded more interesting in the cut-by-cut mode at least. But RW-USA becoming a one-trick pony now.

    No doubt will sell successfully to hundreds of USA stations - in the same way that Americans lap up burgers and fries.

    I'll stick to listening to the more melodic RW European division's interesting output.
  • ratnobratnob April 24

    Inclined to agree. But great to hear how that original KIIS-FM logo has stood the test of time.
  • "great to hear how that original KIIS-FM logo has stood the test of time"

    And even THAT is "derived" from the PAMS (or even earlier? Anita Kerr ?) one for Dubble-You-Ell-Ess in Chicago
    :^)
  • enjoyable observation.

    I guess one has to decide if they want a 'one trick pony' or a 'jonny come lately' sound.... ;-))
  • My ears... they hurt so, so much after listening to this!

    Drama aside, if I were running a CHR station, I'd steer as clear away from that package as I possibly could. I'd much rather TM Evo...

    https://tmevo.com/evobuilder/chr/audio/mix/CHR_L2_V4_FXH.mp3

    Oh well.
  • your ears aside, how about the ratings numbers? numbers tell all.
    the listener base (and that's who counts) have 'newer' ears I guess....
  • The music on CHR nowadays seems quite a bit noisier, less melodic, and less adult-friendly compared to even 5 years ago. Saw an article about how the "mother daughter coalition" that helped CHR succeed in the late 2000s/early '10s had faded. So yeah, it's probably no coincidence that the newest KIIS jingles would sound less friendly to adult ears.

    That said, CHR numbers ARE down compared to that earlier period. And AC has asserted its dominance while skewing a bit softer and older again, due to the lack of viable new CHR crossover material and the burnout factor of the late '00s/early '10s stuff. Which, on a similar note, is why AC stations may be moving away from more CHR-influenced jingle packages.
  • your ears aside, how about the ratings numbers? numbers tell all.
    the listener base (and that's who counts) have 'newer' ears I guess....



    Well, considering I’m 14 years old, I think I take the cake for "new" ears.
  • And here I thought 33-year-old me was one of the babies here. :D Anyway, nice to know that there are young jingle anoraks with more discerning ears. Welcome aboard!